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Blockchain Event — Messaging, Positioning, Media & PR Specialist We are looking for an experienced Communications / PR / Media Relations freelancer to support the pre-event communications campaign for an upcoming blockchain/Web3 event in Malaysia. The engagement is for approximately 1 month, leading up to the event. We are looking for someone who can take ownership of the communications narrative and execute a targeted regional media and PR campaign — not simply create generic social media content or distribute a press release. Scope of Work 1. Messaging & Positioning We need support in developing the event's communications and messaging framework, including: Core event value proposition Event positioning and differentiation Key talking points Messaging pillars Event tagline / campaign line Tone of voice and recommended language Announcement messaging Email communications Social media messaging Speaker/partner announcement messaging Registration and attendance messaging Countdown campaign messaging We also require the development of the content/copy for approximately 20 branded social media graphics, based on the event's existing brand guidelines. The freelancer should be able to translate the overall event proposition into concise, compelling messaging suitable for different audiences and channels. 2. Pre-Event Media & PR The second part of the project is focused on building awareness and securing pre-event media coverage. Responsibilities include: Develop a pre-event PR/media strategy Identify relevant media across Malaysia and the wider region Build a targeted media and journalist database Identify relevant editorial angles Develop press pitches Draft or refine press release/announcement materials Conduct direct journalist and editor outreach Follow up with media contacts Identify interview and speaker profiling opportunities Pursue event listings and relevant editorial opportunities Build relationships with relevant blockchain/Web3, fintech, technology and business media Track media responses and coverage 3. Media Invitations & Accreditation The freelancer will also support the operational side of media relations: Develop media invitation messaging Identify and invite relevant journalists Manage media RSVPs Coordinate media accreditation Track confirmed media attendees Follow up with invited journalists Coordinate media information ahead of the event Maintain an up-to-date media attendance list Geographic Focus The event will be held in Malaysia. Primary media focus: Malaysia Singapore Where relevant, we would also like to explore media opportunities across: Indonesia Thailand Vietnam Philippines Wider Southeast Asia Relevant media categories include: Blockchain / Web3 Cryptocurrency Fintech Technology Financial services Business Startups / VC Mainstream business media Industry/trade publications 1-Month Timeline Week 1 — Strategy Understand the event, audience and objectives Messaging and positioning Value proposition Tagline Key talking points PR strategy Media mapping Week 2 — Preparation Finalise messaging Develop 20 graphic content/copy concepts Develop press materials Build media target list Develop media pitches Week 3 — Outreach Launch media outreach Journalist/editor pitching Speaker/partner pitching Media invitations Follow-ups Begin accreditation management Week 4 — Conversion Follow up with media Secure pre-event coverage Develop interview opportunities Confirm media attendance Complete accreditation Final media coordination Coverage/reporting Who We Are Looking For We are looking for someone with demonstrated experience in: PR Media relations Corporate communications Blockchain/Web3 communications Fintech PR Technology PR Event PR Journalist outreach You should have existing media knowledge and ideally established journalist/editor relationships, particularly in Malaysia and/or Southeast Asia. We are especially interested in someone who can demonstrate that they have personally secured editorial coverage, rather than relying primarily on paid media or press-release distribution platforms. Please Include in Your Proposal To help us assess the right freelancer, please provide: 1. Your relevant PR/media experience 2. Examples of blockchain, Web3, fintech or technology events you have supported 3. Examples of pre-event media coverage you have personally secured 4. Your media relationships/network across Malaysia and Southeast Asia 5. Your proposed approach for this one-month campaign 6. Your availability over the next month 7. Your proposed project fee 8. Examples of relevant work or campaigns Please do not send a generic PR proposal. We are specifically looking for someone who can combine strategic messaging with hands-on regional media outreach and journalist relationship management. We are looking for someone who can start quickly and take ownership of the campaign from strategy through to pre-event media engagement.
Project ID: 40655186
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Active 6 days ago
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11 freelancers are bidding on average $152 SGD for this job

Hello, With a divergent set of core skills and proven track record in Public Relations, Corporate Communication and Technology PR, I am certain that I possess the expertise required to strategically communicate your upcoming blockchain event in Malaysia. Having worked across Fintech PR and Journalist outreach as well, my extensive media knowledge would come into play during the identification of relevant media across the key regions of Malaysia, Singapore, Indonesia, Thailand, Vietnam, Philippines and wider South East Asia. Moreover, my skills extend beyond just distilling the unique value proposition of your event into engaging messaging suitable for different audiences and channels. I can also provide end-to-end execution from conceptualizing 20 graphic content/copy to managing media RSVPs and coordinating media accreditation. This multifaceted skill-set ensures that you deal with an experienced professional who brings comprehensive support to the table. Lastly, my approach to every project is distinctively tailored rather than relying on generic templates. By choosing me, your campaign will be backed by human strategy and precision that will exemplify your brand's DNA while setting you apart from competitors. Don't settle for regular when you can have exceptional!Harness my capabilities for a highly-engaging, targeted pre-event communication campaign that results in increased awareness and secured media coverage like never befor Thanks!
$30 SGD in 6 days
2.8
2.8

I can support this campaign end-to-end, from messaging architecture through to targeted regional media outreach and accreditation management. My approach would be to first sharpen the event’s positioning: value proposition, differentiation, talking points, tagline, tone of voice, and channel-specific messaging for announcements, speaker/partner reveals, registration pushes, and countdown communications. I would then translate that framework into copy for your 20 branded social graphics so the visual campaign stays consistent and persuasive. On the media side, I would build a focused PR plan for Malaysia and Singapore first, then expand selectively across Southeast Asia where the angle is strongest. That includes media mapping, journalist database development, tailored pitch angles, direct outreach, follow-ups, interview opportunities, event listings, and proactive coverage tracking. I also manage media invitations, RSVPs, accreditation, and attendance tracking in a structured way so the campaign stays organized throughout the month. This is the kind of work I handle with a hands-on, strategic mindset: not just distributing materials, but actively shaping the story and pursuing editorial outcomes. I can start quickly and dedicate focused attention across the full month. Relevant examples of prior blockchain, Web3, fintech, and technology communications work, along with secured coverage samples, can be shared as part of the discussion. Best regards
$250 SGD in 4 days
2.4
2.4

Hi, This campaign needs more than visibility—it needs a story the right journalists consider worth covering. I’d first sharpen the event’s positioning and editorial angles, then carry that narrative consistently through media pitches, speaker stories, social copy and invitations. For outreach, I’d build and manage a focused Malaysia–Singapore media pipeline, prioritising relevant Web3, fintech, technology and business journalists and tracking every pitch, follow-up, coverage opportunity and RSVP through to the event. Best regards, Kaushal Kishor
$100 SGD in 7 days
0.0
0.0

Malaysia and Singapore tech media won't run an event announcement on its own. They run a story: what the event signals about where Web3 regulation, tokenised finance or regional adoption is heading, with a named person willing to speak to it. That angle gets built first, before any pitch goes out. Week 1: positioning, value prop, tagline, messaging pillars, talking points, tone of voice, plus media mapping across MY and SG with a second tier in ID, TH, VN, PH. Week 2: messaging kit (announcement, email, social, speaker and partner, registration, countdown), copy for the 20 graphics against your brand guide, press materials, pitch angles written per desk. Outreach opens. Week 3: direct pitching to named journalists and editors, no wire blast. Media invitations, RSVPs, accreditation, interview slots, follow-ups, coverage tracking and a final report. You get a live tracker: every outlet, journalist, pitch sent, reply and status, so you see the funnel rather than take my word for it. Most of my campaigns sit under NDA, so I can't name clients or share links openly. I'll walk you through them on a call: which outlets ran the pieces, how pitches were framed, what converted. Fee: SGD 3,000 for 3 weeks, phased 40/30/30 against the weekly deliverables. Above your posted range because this is a full campaign, not release distribution. Available to start this week. What is the event date, and is the speaker lineup confirmed enough to pitch as interview talent?
$250 SGD in 30 days
0.0
0.0

Greetings I have extensive experience in managing communications for blockchain events, similar to what you require. I understand your need for a comprehensive messaging framework, targeted media outreach, and effective pre-event PR strategies. My approach will ensure that we create a compelling narrative that resonates with your audiences while securing valuable media coverage across Malaysia and Southeast Asia. I bring over 5 years of experience in PR, media relations, and corporate communications within the blockchain and fintech sectors, successfully securing editorial coverage for multiple high-profile events. I would love to chat about your project, and I suggest a follow-up discussion to align on your specific goals and needs. Regards, Nabeel Ismail
$100 SGD in 7 days
0.0
0.0

Hello, I’m interested in supporting your upcoming blockchain/Web3 event in Malaysia. I have experience in lead research, targeted outreach, business communication, and campaign coordination, and I’m confident in building a focused media and journalist outreach campaign. I can help develop clear event messaging, key talking points, announcement copy, social media content, and approximately 20 branded graphic copy sets. I can also research relevant Malaysian and regional blockchain, Web3, fintech, technology, and business media and build a targeted journalist database. I’m comfortable with direct outreach, personalized media pitches, follow-ups, event listings, interview opportunities, and tracking media responses and coverage. My approach would be targeted and research-driven rather than simply sending generic press releases. I’m available to work throughout the one-month pre-event campaign and can start immediately. Best regards, Tariq
$160 SGD in 30 days
0.0
0.0

Hi! I can manage the full one month PR campaign, from messaging and positioning to targeted journalist outreach, media invitations, accreditation, and coverage across Malaysia and Southeast Asia. I’ll build the communications strategy in week one, prepare the 20 social graphic concepts and press materials, then personally handle media pitching, follow ups, attendance tracking, and reporting through the event. I have a few questions for better approach: What is your target media attendance? What is your proposed project fee range and event date? I can share relevant PR experience, campaign examples, media relationships, availability, and proposed approach.
$140 SGD in 2 days
0.0
0.0

Hi, Clear communication forms the foundation of any high-impact event launch, and keeping that in mind, I can take full ownership of your messaging framework and regional outreach strategy. I am ready to start working immediately by mapping your key audience pillars and shaping compelling narrative angles for the Web3 landscape. Let me know if you already have a structured list of target media outlets across Malaysia and Singapore, or if you would like me to build this database from scratch. Recently, I worked on a similar project for a regional fintech summit aimed at strengthening brand authority across Southeast Asian markets. The goal was to secure organic media positioning and build genuine editorial interest without relying on paid distribution services. I drafted core narrative assets, designed concise social messaging frameworks, and managed direct journalist pitches that landed pre-event feature coverage across top technology and business publications in the region. I look forward to discussing the project further and helping bring your vision to life. Best, Ariba
$140 SGD in 7 days
0.0
0.0

Hi, I can take ownership of your one-month pre-event communications campaign, combining strategic messaging with hands-on regional media outreach. I’ll begin by understanding the event, target audiences, speakers, partners, and objectives, then develop a clear value proposition, positioning, messaging pillars, key talking points, tagline, tone of voice, and campaign messaging for announcements, registration, speakers, partners, and countdowns. I can also create the copy concepts for approximately 20 branded social media graphics. For PR, I’ll build a targeted media approach focused first on Malaysia and Singapore, then explore relevant opportunities across Indonesia, Thailand, Vietnam, and the Philippines. The focus will be blockchain, Web3, fintech, technology, business, startup, VC, and financial media. My process includes media mapping, targeted journalist research, tailored editorial angles, press materials, personalized pitches, direct outreach, follow-ups, interview opportunities, media invitations, RSVP tracking, accreditation coordination, and coverage reporting. Rather than using generic mass outreach, I would tailor the messaging and pitch angle to each relevant publication and audience. Throughout the campaign, I’ll maintain an organized media tracker so outreach, responses, follow-ups, confirmed attendance, and coverage remain visible. I’m ready to start quickly and work through the campaign from strategy to pre-event media engagement. Best, Tisa
$120 SGD in 30 days
0.0
0.0

Singapore, Singapore
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