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We are looking for an experienced PPC professional to create, manage and optimise paid advertising campaigns across Facebook/Instagram and LinkedIn for OLHET, a digital Guest Journey Platform designed for hotels. Our primary objective is to generate qualified leads and arrange demonstrations with hotel owners, general managers and senior hospitality decision-makers. **Responsibilities** * Develop a clear paid advertising strategy for Facebook, Instagram and LinkedIn * Identify and target relevant hospitality decision-makers * Create campaign structures, audiences and retargeting campaigns * Write compelling advertising copy and advise on creative content * Install and verify all required tracking, pixels and conversion events * Create and test multiple advert variations * Monitor campaign performance and optimise spending * Improve cost per lead and overall conversion rates * Provide clear weekly performance reports * Recommend improvements to landing pages and lead-generation forms **Target Audience** Campaigns will primarily target: * Hotel owners and operators * General managers * Operations managers * Sales and marketing directors * Independent hotels and hotel management groups * Branded properties, including Hilton and IHG hotels **Required Experience** Applicants should have: * Proven experience managing Facebook and LinkedIn advertising campaigns * Experience generating B2B leads * Strong knowledge of Meta Ads Manager and LinkedIn Campaign Manager * Experience with conversion tracking, retargeting and audience creation * A strong understanding of campaign testing and optimisation * The ability to explain performance clearly without unnecessary jargon * Hospitality, hotel technology or SaaS marketing experience would be highly beneficial We are looking for someone reliable and commercially focused who can work with us on an ongoing basis if the initial campaigns perform successfully. Please do not apply if you only provide generic social media management. We specifically require an experienced paid advertising and lead-generation professional.
Project ID: 40652919
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106 freelancers are bidding on average £13 GBP/hour for this job

Hi, I’m an experienced PPC and B2B lead-generation professional with a strong focus on building, managing, and optimizing paid campaigns for measurable results. For OLHET, I can develop a focused Meta (Facebook/Instagram) and LinkedIn advertising strategy designed specifically to reach hotel owners, GMs, operations leaders, and senior hospitality decision-makers. My approach will include: * Campaign structure, audience research, targeting and retargeting * High-converting ad copy and creative recommendations * Pixel, conversion tracking and event setup/verification * A/B testing of audiences, messaging and ad variations * Continuous optimization of budget, CPL and conversion rates * Landing page and lead-form recommendations * Clear weekly reporting with actionable insights I focus on qualified leads and booked demonstrations rather than vanity metrics. I’ll use campaign data to identify what works, reduce wasted spend, and continuously improve performance. I’m also interested in a long-term partnership and can scale the strategy based on initial campaign results.
£100 GBP in 40 days
10.0
10.0

Hi, this is a strong fit for my paid ads background, especially for B2B lead generation campaigns that need proper targeting, tracking, testing and ongoing optimisation. I can help you build a clear Meta + LinkedIn strategy focused on reaching hotel owners, GMs and senior hospitality decision-makers, then optimise around qualified demo bookings rather than vanity metrics. I also make sure pixels, conversion events, retargeting and weekly reporting are set up properly from the start. If you want, I can review your current funnel and suggest the best campaign structure for the first phase.
£15 GBP in 40 days
9.3
9.3

Hello, Are you looking for leads, sales, or brand promotion? A successful social media Ads starts with a strong story that grabs attention in the first few seconds. I can turn your event announcement into an engaging, visually attractive ad, fully optimized for Facebook & Instagram. I’d love to help grow your business using Meta Ads. Please share your website or business page link so I can review it and create a campaign strategy focused on conversions and long-term growth. What I will do for your campaign: · Strategic ad campaign setup · Target audience & keyword research · Customized campaign strategy · Continuous optimization for better results · Weekly performance reports & insights My Facebook & Instagram Ad Services include: · Complete setup of Facebook & Instagram ad campaigns · Ad account and campaign configuration · High-converting ad copy creation · Competitor ad analysis · Ongoing monitoring and optimization · Facebook page tab setup and management Let’s connect and discuss your goals in detail. Please share more information about your project so I can plan the best strategy for you. Thank you!
£10 GBP in 5 days
8.7
8.7

Hello , Your PPC setup needs more than launching Facebook campaigns—you need tighter targeting, cleaner tracking, and ongoing optimisation focused on profitable conversions. I’d review the existing campaign structure, audiences, creatives, budget allocation, tracking, and conversion data to identify where performance is being lost. From there, I’d prioritise the changes that can improve efficiency rather than making constant adjustments without a clear reason. Would you like me to take a look at your current campaign structure and suggest the first optimisation? Thanks, Firoz
£10 GBP in 5 days
8.8
8.8

Hi, I’m a PPC and digital marketing specialist focused on B2B lead generation, and I can help OLHET build paid campaigns that generate qualified hotel decision-makers and demo enquiries—not just clicks or engagement. My approach would include: Meta Ads strategy for Facebook & Instagram LinkedIn campaigns targeting hotel owners, GMs, operations and sales/marketing decision-makers Structured prospecting and retargeting funnels Audience and competitor research Conversion tracking, pixels, events and UTM setup Lead-focused ad copy and creative recommendations Multiple ad variations and A/B testing Weekly optimisation of CPL, CTR, conversion rate and budget allocation Landing-page and lead-form recommendations Clear weekly performance reporting For OLHET, I’d separate audiences and messaging by decision-maker and business type, while testing different value propositions around guest experience, operational efficiency and hotel revenue. Retargeting would then focus on visitors and engaged prospects who haven’t booked a demo. I’m commercially focused and will optimise around qualified leads and demos, not vanity metrics. I’m available for ongoing management after the initial campaign setup and can start with an audit of your current tracking, website and advertising assets. Thanks, Saurabh Pandey
£10 GBP in 40 days
8.3
8.3

Greetings, I see that you're looking for a PPC expert to handle Facebook and LinkedIn ads for OLHET, focusing on generating qualified leads in the hospitality sector. My approach would involve developing a tailored advertising strategy that targets hotel decision-makers effectively. I’d create compelling ad copy and engaging visuals while ensuring all tracking and conversion setups are in place. With my experience in managing campaigns on both platforms, I can optimize audience targeting and retargeting strategies to enhance lead generation. I'll continuously monitor performance and provide clear weekly reports, making adjustments to improve conversion rates and reduce costs per lead. I understand the nuances of the hospitality industry, which will help me connect with your target audience effectively. I'm excited about the possibility of working with you on this project and contributing to your success. Best regards, Saba Ehsan
£13 GBP in 40 days
7.6
7.6

I have 15+ years of experience in Meta Ads, LinkedIn Ads, and B2B lead generation, with a focus on generating qualified enquiries rather than vanity metrics. I can build targeted campaigns for hotel owners, GMs, operations and marketing decision-makers, including audience segmentation, retargeting, tracking, creative testing and lead forms. I’ll continuously optimize CPL and conversion rates while providing clear weekly reports and actionable landing-page recommendations. Can we discuss the requirements and get started? Raj Kumar
£10 GBP in 15 days
8.1
8.1

Hello there, I’d be happy to help OLHET generate qualified B2B leads and hotel demo enquiries through Meta and LinkedIn Ads. With 10+ years of digital advertising experience, I specialize in lead-generation campaigns, audience targeting, retargeting, conversion tracking, and performance optimization. I’ll build targeted campaigns for hotel owners, GMs, operations and marketing decision-makers, create compelling ad variations, set up tracking and conversion events, and continuously optimize campaigns based on CPL, conversion rate, and lead quality. I’ll also provide clear weekly reports with performance insights and actionable recommendations, including landing-page improvements where needed. I’d be happy to discuss your goals and build a focused paid advertising strategy for OLHET. Best regards, MasterRewathi
£10 GBP in 20 days
8.2
8.2

I am pleased to present this proposal for managing Meta advertising campaigns across Facebook and Instagram. With more than 15 years of experience in digital marketing, SEO, content strategy and paid advertising, I will create and manage a performance-focused Meta Ads program designed to increase brand awareness, website traffic, enquiries, leads, bookings or sales. The campaign will begin with an audit of your existing advertising account, website, audience, competitors and business objectives. I will develop the campaign structure, audience strategy, advertising messages, creative recommendations, landing-page requirements and conversion tracking plan. Services will include Meta Business Manager setup, Facebook Pixel and Conversions API recommendations, campaign creation, audience targeting, retargeting, lookalike audience development, ad-copywriting, creative direction, budget allocation, A/B testing and ongoing optimisation. Campaigns may include lead-generation ads, traffic campaigns, engagement campaigns, catalogue or sales campaigns, remarketing campaigns and location-based promotions, depending on your goals. You will receive regular performance reports covering reach, impressions, clicks, cost per result, leads, conversions, return on ad spend and improvement recommendations.
£13 GBP in 40 days
7.4
7.4

With a decade's worth of experience and a strong track record of managing paid advertising and generating B2B leads, my team at Marketing For Greatness is poised to excel in this project. We specialize in platforms like Facebook and LinkedIn – giving us the expertise you need to create, manage, and optimize high-value lead-generating campaigns for OLHET. Our approach is data-driven, ensuring that we stay ahead of trends, adapt to algorithms, and deliver strong results. One thing that separates us from the competition is our commitment to ROI. Being Facebook Blueprint Certified Digital Marketing Associate allows me to strategically target the people who matter most - Hotel owners and operators, General managers Operations managers, Sales and marketing directors - to get maximum value from your ad spend. Good tracking—critical for campaign success— is another of our fortés. Lastly, but certainly not least – our work isn't limited to just crafting great ads. I deeply understand the importance of aligning your ads with user experience on the website. So apart from devising an impactful advertising strategy, I'm willing to go beyond my role by recommending improvements in landing pages and lead generation form. Which means your campaigns wouldn't just generate leads. They'll nourish a long-lasting client base for OLHET. Transitioning those contacts into happy customers is what it's all about! Let's make magic together!
£15 GBP in 40 days
7.6
7.6

Hello, I am interested in the PPC Campaign Specialist project for OLHET on Facebook and LinkedIn Ads. I understand the need to generate qualified leads and arrange demonstrations with key decision-makers in the hospitality industry. With expertise in Facebook Marketing, LinkedIn Ads, and lead generation, I will develop a targeted advertising strategy, create compelling ad copy, and optimize campaign performance to improve conversion rates. - MY WORK STATS: ✨ https://www.freelancer.com/u/XanvraTECH I suggest a follow-up discussion to further explore how I can assist in achieving your advertising goals. Best regards, Warda Haider
£13 GBP in 40 days
6.8
6.8

I appreciate the thorough job description you provided, because it explains that you are not looking for a generic social media manager, but rather a specialist in paid advertising and lead generation. My name is Firoz Khan, and I believe I'm the ideal freelancer for this role. With my 8+ years of experience in digital marketing, specializing specifically in SEO, Google Ads, and Meta (Facebook & Instagram) Ads, I have acquired immense knowledge on how to create winning strategies that generate real traffic, conversions, and ROI. Although my passion is SEO and Internet Marketing,I have steadily honed my skills in Facebook Marketing as well which I know currently makes up a large portion of any paid marketing project. Throughout my career, I've successfully managed numerous campaigns on both LinkedIn and Facebook/Instagram regularly generating B2B leads and interfaces. My analytical mind enabled me to effectively install and verify all tracking elements such as pixels and conversion events required for accurate monitoring campaign performance. A strength of mine specifications aside was audience creation and optimization to improve my client's cost per lead and overall conversion rates which aligns perfectly with your requirements.
£10 GBP in 10 days
6.5
6.5

Hello, I will help you run powerful lead generation Google Ads PPC campaigns. With 10+ years of hands-on Google Ads experience, I don’t just run PPC campaigns — I build structured, conversion-focused systems that attract high-intent customers and reduce cost per lead. 1. Instead of a generic setup, I focus on: ✔ Smart campaign structure for better quality score ✔ High-intent keyword targeting ✔ Competitor gap analysis ✔ Strong ad copy that improves CTR ✔ Conversion tracking setup (no data loss) ✔ Ongoing optimization to improve ROI 2. Clear Reporting & Communication: • Weekly performance report (Leads, CPC, CPA, ROI) • Detailed monthly growth analysis • 1 strategy meeting every week • Available for calls anytime • 24/7 prompt support My objective is simple: Lower Cost Per Lead. Higher Conversions. Scalable Growth. Looking forward to your response. Best regards, Anju MA,
£15 GBP in 8 days
6.7
6.7

Hello, Looking to get real results from Facebook & Instagram Ads? We provide affordable with quality Meta Ads management that helps businesses generate high-quality leads, sales, and brand awareness. With 10+ years of experience, we craft data-driven ad strategies that deliver maximum ROI. How We Work: ✔ Audience Research & Targeting – Reaching the right customers who are ready to engage. ✔ Ad Creatives & Copywriting – Creating scroll-stopping visuals and compelling ad copy. ✔ Campaign Setup & Optimization – Structuring campaigns for cost-effective results. ✔ Retargeting & Lookalike Audiences – Maximizing conversions with precision targeting. ✔ A/B Testing – Testing different creatives and strategies for the best performance. ✔ Budget & Bid Strategy – Managing ad spend to ensure the best ROI. ✔ Performance Tracking & Reporting – Regular updates with clear insights on campaign success. We don’t run generic ads. Our Meta Ads strategy is designed for businesses that want real, scalable growth. Let’s discuss how we can make your ads perform better. Send a message now! Best Regards, NextStep Web Technology
£10 GBP in 40 days
6.2
6.2

Hello, I will create and manage sales-focused PPC campaigns designed to generate qualified traffic, increase conversions, and maximise your return on ad spend. With 8+ years of experience in Google Ads, I specialise in building profitable campaigns based on customer intent, accurate targeting, and continuous performance optimisation. 1. My PPC campaign management includes: • Google Search, Shopping and Performance Max campaigns • Keyword research and competitor analysis • Audience targeting and remarketing • Conversion tracking through GA4 and Google Tag Manager • Compelling ad copy and ad extension setup • Smart bidding and budget optimisation • Negative keyword management • Landing page and conversion rate recommendations • A/B testing of ads, audiences and offers • Weekly monitoring and monthly performance reporting 2. Sales-Focused Optimisation: I will analyse conversion data, search terms, cost per acquisition, ROAS and customer behaviour to allocate the budget toward campaigns that generate actual enquiries and sales. My focus is not only on increasing clicks but also on improving conversion quality, reducing wasted ad spend, and building a scalable PPC strategy that supports long-term business growth. Let’s connect and discuss your products, target audience, advertising budget and sales goals. Best regards, Raghav MA,
£15 GBP in 8 days
6.0
6.0

Greetings! I specialise in B2B PPC with 9+ years of experience, generating qualified leads for SaaS and targeting senior hospitality decision-makers across Meta and LinkedIn. Here's how I can help: • Build Meta/LinkedIn campaigns targeting hotel decision-makers • Set up tracking, retargeting and conversion events • Test ad copy, audiences and creative variations • Optimise CPL, lead quality and demo bookings with weekly reporting Do you already have landing pages and creatives ready? What regions should we target first?
£13 GBP in 40 days
5.7
5.7

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, SEO, Google Adwords, Facebook Marketing, Digital Marketing, PPC Marketing, Lead Generation, Facebook Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
£22 GBP in 5 days
5.7
5.7

Hi, I'm Javier — a paid media specialist with 9+ years in B2B lead-gen (paid advertising, not social media management), and I have a useful edge here: I already run ads for hotels, so I understand the hospitality world your buyers live in — even though here we're selling SaaS to them, not marketing the hotels. For reaching owners, GMs and hospitality decision-makers, LinkedIn is where precise B2B targeting lives — job title, seniority, employer (you can target IHG/Hilton staff directly) — while Meta handles retargeting and warming those who won't book a demo on first touch. I'd verify tracking and conversion events first (a B2B demo pipeline is worthless if leads aren't attributed), then build, test multiple ad variations, and optimise toward cost per qualified demo, not cheap clicks — in B2B, lead quality is everything. Weekly reports in plain language, no jargon. Meta and LinkedIn lead-gen, 5.0/24 projects. Happy to talk on a call. Best, Javier
£20 GBP in 40 days
5.7
5.7

Hello, Your Facebook, Instagram, and LinkedIn ads need sharper targeting, cleaner tracking, and better lead quality for hotel decision-makers. I have spent the last 4 years solving exactly this type of problem. I’ll build a structured Meta Ads and LinkedIn Ads strategy, set up precise audience targeting for hotel owners and GMs, install and verify pixels and conversion events, test multiple ad variations, and optimize campaigns to lower CPL while improving demo bookings. I will also review landing pages and lead forms so the traffic you pay for turns into qualified meetings, not just clicks. Best regards, Kartik chaudhary
£10 GBP in 52 days
5.3
5.3

Greetings, I see you're looking for a PPC specialist to manage and optimize advertising campaigns on Facebook, Instagram, and LinkedIn for OLHET, targeting key hospitality decision-makers. My approach would involve crafting a tailored strategy that focuses on generating qualified leads and setting up demonstrations with hotel owners and managers. With a solid background in managing B2B campaigns specifically for the hospitality sector, I have experience with Meta Ads Manager and LinkedIn Campaign Manager. I can create compelling ad copy, set up effective retargeting campaigns, and analyze performance data to continuously improve conversion rates and cost per lead. I believe in clear communication and will provide you with straightforward performance reports, along with actionable recommendations for landing pages and lead-gen forms. I'm excited about the opportunity to collaborate on this project and help you achieve your goals. Best regards, Muhammad Arshman
£13 GBP in 40 days
5.4
5.4

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