[url removed, login to view], a site for young women, is looking for a copywriter to assist in the writing of our 'About Us' section.
Length: 250 words
Objective: A short description of babe to go on [url removed, login to view], including a few single lines that work in isolation can be used in other contexts (social media bios, on advertising packs etc).
Should include: A section that describes the babe ‘vibe’/’voice’. A section describing how / why it started.
Audience: Babe readers, who are 18-24 US women. The problem with some of our attempts (including Joshi’s one - below) is they feel like they are describing babe for ad execs in their 40s. Really we want this text to broadly evoke what babe is about but to feel familiar and like we are addressing our people, not third party outsiders.
Should reflect: That babe is new, fresh, different. A new kind of media site led by voice, humor, honesty, authenticity, and news. We do more news than most comparable sites and we really believe in trying to find *original* stories rather than just doing every viral celeb story of the day (we do some of that too…).
Can send over further information.