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Website design, hosting and SEO for NGO

The details and brief are below, more information would be shared once we agree on cost and timelines.

Why we need a new website

We are a new NGO with big ambitions that want to make a difference to our society.

We want our website to showcase the opportunities for investment in the impact products we are building for the future, or even to cement our credibility in the sector.

The traffic generated by website should create significant opportunities to drive engagement, either directly or in synchronicity with our communications capability.

We need better analytics and findability to really maximise value from traffic to our site.

Increase the number of funding and partnership queries via website

Increase sign-ups for updates

Increase online donations

Improve quality of volunteer applications - improve ratio of rejected applicants to selected candidates

Outcomes we want to achieve

· Promote our solutions

· Win awards

· Visitor stickiness (time spent plus engagement)

o Educational content

o Our Research and Thought Leadership

· Sign-ups conversion

· Donations conversion

· Generate new talent for our NGO

o Volunteer applications

o Employees section

· Host our financials

· Showcase our achievements

Target Audience:

Primary

Social Media Audiences (Age 20-35)

Individual Donors - High Net Worth & Crowdfunders (Age 30-50)

Corporate Sponsors & Partners

Potential Employees (Age 25-45)

Potential Volunteers (Age 20-40)

Secondary

Institutional Funders / Grant Foundations

Tertiary

Media Houses

College Authorities

Impact Partners

Government Agencies

echnical specifications

We want the website to be created using the Wordpress CMS or WIX. With full backend control given to us. Domain name is already registered.

Need to host the website on shared server

Integrate payment gateways (paypal. Ccavenues)

Integrate social media backlinking

Integrate Volunteer application form

SEO one time setup - implementation and update/monitoring for 3 months

· Keywords research

· Resolving, implementing – Crawling, Linking structures, HTML

· Tags – Images, Headers, Visual, Content

· Sitemaps – XML, Static, URL

· Google Analytics Tracking Code recommendations

· Google Web Masters Codes Integration

Deliverables

1. Website design basis the theme we have

2. Hosting website

3. Writing copy/content basis the brief

4. Integrating Payment Gateways, Volunteer forms, social media pages, Gallery (Images/Videos), Employee section

5. SEO as per the brief. Monitoring for 3 months

6. Fixing and resolving all bugs for 3-6 months

7. Full backend control

Ways of Working:

1. Site map to be presented

2. Approval on design and content before implementation

3. Invoice for all payments

Payment terms: 25% at following stages of development:

1. Design and content presentation

2. Hosting + SEO implementation

3. 2 weeks after website go live

4. 5 weeks after website go live

Compétences : Marketing Internet, Création de Liens, PHP, SEO, Design de site internet

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Concernant l'employeur :
( 0 commentaires ) Mumbai, India

Nº du projet : #18477968

29 freelance font une offre moyenne de ₹25268 pour ce travail

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