-Less than 10 pages of content – The microsite is intended to address a unique and focused client-base with the main goal of achieving high conversion rates.
-Simple landing pages with clean user interface – The clients will be directed to the landing pages through flier source, other website links and google AdWords. They must be simple, succinct and as engaging/interactive as possible without sacrificing the conversion efficiency.
-SEO Optimized – The main initial focus of the microsite will be to cater to a AdWords and mail-in marketing campaign. However, it should follow the industry standard latest SEO guidelines and practices, to ensure organic growth down the line.
-Google AdWords friendly
-Interactive input forms for leads
-The code shall be notated and structured such that scalability and future modifications are streamlined
Site shall be fully operational by February 1, 2018
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