Here is a small intro the company. I have also put a few things together for your reference. Please go through the same in detail and do share your inputs on the same.
About [url removed, login to view]
[url removed, login to view] is a start up dealing with exclusive women footwear. It covers all varieties - heels, pumps, boots, wedges, mules, flats etc. The primary sales platform is online and it might eventually diverge to the offline platform. The brand aims at providing exclusivity in terms of design, style and service.
Target Audience - Upper middle class and above
Age - 18 - 45 (Women)
Some pointers shared
Reference site - [url removed, login to view]
Top right - Sign up icon
Main tab - Shoes --> View all
Categories - Slippers & Flipflops | Flats | Ballerinas | Pumps | Wedges | Sneakers | Mule | Sale
Sub filters --> Color, Size, Heel height
Sort by --> Price, latest, must haves
Sub filters can also be on the basis of occasion - casual, ethnic, sports, party, wedding, formal
On the footer some basic things like customer service, FAQ, my account, order tracking, return policy, shipping policy, shoe size chart, cleaning and care, contact us
In terms of the look of the website refer to brands like dior, prada, DKNY, Gucci etc
A small note about the company would also be incorporated in the footer.