‘Private Hire’ is a private hire company who are interested in a custom customer relationship management system to manage their expanding list of clients, regular and otherwise. This system is not only to manage their client list, but also to send text messages to their clients on a regular basis, for example every 30 days or every 45 days as required. The clients in the database should be sorted into groups and the marketing messages will be customisable according to the group they are in. It will be possible for clients to be in multiple groups. All information about the client will be optional other than their number!
If the client does not have a mobile number, obviously they will not receive the text messages. It will be possible for texts to be sent out to all new clients entered into the system within a certain time period. The reason for this functionality would be so that ‘Private Hire’ could offer a “hang over cure” at a partnering establishment the following morning!
We propose that a web-based system will be produced so that anyone with the appropriate permission can access the system from anywhere in the world. The text messages will be sent via any “e-mail 2 SMS” gateway. ‘Private Hire’ can have their pick, or we can choose and provide a suitable solution.
There will be two levels of login:
o Add Client
o Edit Client
o Un-subscribe Client
o Create a text message template
o Create a text message sending routine (i.e. every 30 days) – would need to be approved by an administrator
o Send out a text message to a client group
o Everything a user can do plus:
&#61607; Remove Clients Details
&#61607; Add User/Administrator
&#61607; Edit User/Administrator
&#61607; Delete User/Administrator
&#61607; Add Client Group
&#61607; Approve anything a user has done that requires approval
Upon login, an administrator would be faced with a list of things they need to approve. After those have been approved/rejected, they would be faced with the usual administration screen.
It must be possible for clients to opt-out of any text messages sent to them, and this is to be done through an addition to their website.
Through the ‘Private Hire’ website (already in place), people will also be able to sign up to receive text messages etc.
A certain user will only be able to instigate the sending of a certain number of text messages a day to ensure abuse of the system does not occur. This figure will be editable by the administrators