Scaling SEO across Ecommerce Website

Scaling ecommerce website need assistance working with our BigCommerce website.

We would need a developer to reference the below and create a dynamic way that we can adjust the following elements in a way that would work for all of our products.

Elements of a product page that can scale better than others, from my experience, the following are usually pretty scalable:

META data



ALT text

Internal links

All of these can be scaled very well and do not require you to edit on a page by page level to optimise for SEO. We will look into a bit more detail for a few of these.

META title

You can create rules for META data generation like the example above. Remember, you can use any database field to populate elements of the page, such as a category or sub-category. Let’s look at another example of what a templated piece of META data may look like for a product page:

Buy the PRODUCT NAME online now & browse our range of SUB-CATEGORY NAME

This will end up looking something like this:

Buy the Sony Vaio E151F1EB Laptop online now & browse our range of Sony Laptops

You can do this across your entire site and easily generate unique, relevant META titles for all products in one go. Sure you may want to edit and tweak individual ones, but this will work on scale.

META descriptions

The same can be done for META descriptions where you can have a bit more fun if you want. You can pull in attributes such as minimum and maximum prices, number of products, stock levels as well as categories and sub-categories. With all of these in mind, you can imagine how you can easily create unique META descriptions on scale across the entire site, even if you have millions of products.


Microformats are also easily scalable because many websites will have a single template for all product pages. So you only need to add the relevant markup into the template and all products will be updated with the correct code. You just need to identify which sections of the template you need to be marked up, then a developer can edit the core templates such as the footer, header, body section etc.

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If this is something you feel you could do inside of the BigCommerce ecommerce platform please reach out to me.

Compétences : PHP, SEO

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Nº du projet : #2369905

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