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I want to shape a single, energetic identity that ties together everything we make—street-ready apparel, caps, shoes and socks, plus the toys, puzzles and board games that keep our audience curious. The first milestone is the overarching brand system; individual logo refinements and the many packaging variations will follow once that foundation is in place. Core message Every touch-point must shout fun and creativity without feeling childish. The look should excite teens yet stay stylish enough for adults up to about forty, so think bold colour play, confident typography and a tone that sparks imagination rather than simply entertains. Scope of work • Create a complete brand style guide: mission statement, personality traits, colour palette, primary/secondary typefaces and usage rules. • Design a flexible logo suite (primary mark, condensed, monochrome and icon versions) supplied as layered vector files (AI, EPS, SVG, PDF). • Build starter packaging concepts that show how the system flexes—from garment swing tags and sock wraps to toy/game boxes. • Supply mock-ups (PSD or 3D render) so I can visualise the identity on real products before moving to final print specs. Acceptance criteria 1. All artwork delivered in print-ready CMYK and RGB web formats. 2. Style guide clearly details colour values, typography hierarchy, logo clear-space and tone-of-voice guidance. 3. Packaging concepts sized to common retail shelf standards and ready for dieline refinement in the next phase. I’ll be reviewing the work for cohesiveness across categories, consistency in tone and practical application to both apparel labels and rigid boxes. Adobe Illustrator, InDesign and Photoshop are perfectly fine tool choices as long as final files remain fully editable.
Project ID: 40479888
16 proposals
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Active 6 days ago
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16 freelancers are bidding on average ₹17,388 INR for this job

With over a decade of design experience, I am confident that my skills align directly with your project needs for a vibrant yet mature brand identity. Throughout my work history, I have demonstrated my ability to understand and reflect the core message of a brand. I believe understanding your requirements is crucial and I prioritize good communication and availability. You can rely on me to remain collaborative, both through regular checkpoints to ensure alignment with your vision and through my 24/7 online availability.
₹15,555 INR in 2 days
8.0
8.0

Having successfully completed over 850 projects in my 7+ years as a designer, I believe I offer exactly what your playful lifestyle brand requires - a strong identity that appeals to both teens and adults. My modern and strategic design approach ensures that the visuals I produce are professional, consistent, and impactful - without losing the fun factor that your brand embodies. The comprehensive brand style guide I will create for you will not only consist of the expected elements such as mission statements and colour palettes but also include clear guidelines on typography hierarchy and tone-of-voice. This means you will have a robust brand system that works seamlessly across all categories and is adaptable for future additions, aligned with your target audience and desired image. In terms of practicality, rest assured that all work I deliver will be print-ready in CMYK and RGB web formats. Working extensively with Adobe Illustrator, InDesign, and Photoshop over the years has made me adept at creating fully-editable layered vector files in AI, EPS, SVG, and PDF. This means your identity will not only be vibrant in digital spaces but will translate perfectly onto tangible products as well. Choosing me for this project signals an investment in an impactful visual identity that transcends mere design aesthetics.
₹12,500 INR in 1 day
6.7
6.7

Hello Client, Greeting of the day!!!! I read your job description. I can do this job with quality product. I am always available for your support. Thanks
₹12,500 INR in 1 day
5.7
5.7

Hi, I’m Jagjeet — with 10+ years of experience in brand identity, packaging, and product design. I can create a cohesive brand system that unifies your apparel, accessories, toys, and games under a bold, creative identity that appeals to both teens and adults. What I’ll deliver: • Complete brand style guide • Flexible logo suite with all required variations • Color palette, typography, and tone-of-voice system • Packaging concept designs across product categories • Realistic product mockups and editable source files I focus on building scalable brand identities that remain consistent across multiple product lines while creating a strong, memorable market presence. Ready to start immediately. Best regards, Jagjeet Singh
₹16,000 INR in 3 days
5.2
5.2

As a seasoned professional with a deep understanding of branding and graphic design, I am the ideal fit for your project. Throughout my illustrious career, I have specialized in constructing distinctive and eye-catching brand identities that propel businesses to success. The expertise I've cultivated over the years with tools such as Adobe Illustrator, Photoshop, Aftereffects, Premiere Pro and InDesign will be an asset to the creative development of your project. Furthermore, my familiarity with real-life product application extends to designing packaging concepts and rendering them in 3D using softwares like PSD. Your vision of a playful yet elegant brand that transcends age brackets speaks volumes me. This is because I believe in designs that communicate more than just aesthetics; they should effectively convey your brand's personality while also resonating with your target market. My aesthetic sensibility aligns well with your bold colour play and confident typography requirements while ensuring that your core message remains intact. Deliverables such as fully editable print files and structured style guides detailing colour values and typography hierarchy are some of the fundamental qualities my clients expect from me. You can count on me to deliver quality work that adheres to retail standards as well as ignites imagination on every avenue of your brand. Let's chat and create something truly special together!
₹12,500 INR in 1 day
3.9
3.9

EXPERT DIGITAL DEV | TOP 1% I recently completed a project with a similar goal, achieving a cohesive brand identity that resonated across various product categories. I am new to Freelancer but bring real-world experience handling large-scale projects. Proficient with Adobe Illustrator, InDesign, and Photoshop, I focus on clean implementation and scalability. Understanding the need for a vibrant and versatile brand identity, I will craft a comprehensive style guide, design a flexible logo suite, and create packaging concepts reflecting fun and creativity for teens and adults. Ready to commence work on shaping your playful lifestyle brand identity. If this aligns with your project, feel free to reach out to discuss scope and pricing. Regards, Patrick
₹18,750 INR in 7 days
2.9
2.9

I'm Sahil Rao, a creative freelancer with expertise in branding, graphic design, and motion graphics. I understand that you're looking for a cohesive brand identity that reflects your playful lifestyle brand's energy and creativity. My strengths align well with this project, particularly in creating comprehensive brand style guides, designing flexible logos, and developing engaging packaging concepts. I'll approach the project by first crafting a thorough brand style guide that encapsulates your mission statement, personality traits, color palette, typography, and usage rules. Next, I'll design a versatile logo suite in layered vector files (AI, EPS, SVG, PDF) to ensure flexibility across various applications. To demonstrate how the system works, I'll create starter packaging concepts for swing tags, sock wraps, toy/game boxes, and other essential items. I'm excited about the opportunity to bring your brand vision to life! If you'd like to discuss this project further or explore how my skills can meet your needs, feel free to initiate a chat with me directly on Freelancer.
₹12,500 INR in 1 day
3.6
3.6

Hello Dear, I am Jagmohan Kumawat, a multidisciplinary digital expert with 5+ years of experience building luxury websites, mobile apps, digital marketing, automations, intelligent systems and high impact creative assets. My focus is always on delivering results with precision, style and longterm scalability. Signature Excellence • Luxury Websites & Web Systems • iOS & Android Mobile App Development • Custom API Integrations • Advanced Workflow Automation & AI Systems • Salesforce CRM Setup, Flows & Cloud Integrations • Professional Branding & UI/UX • Social Media Content & Digital Strategy • E-Commerce Systems & Automation • Premium Video Creation & Cinematic Editing Technology & Creative Mastery Node.js | React | Laravel | WordPress | PHP | JS | Shopify | Android/iOS | Salesforce Cloud | CRM Automations | REST APIs | Firebase | AI Solutions | Figma | Adobe Suite (Illustrator, Photoshop, Premiere Pro, After Effects) Canva Pro | AutoCAD | Motion Graphics & AI Video | Digital Marketing | Content Writer | SEO/SMO I’m ready to take your project forward with precision, creativity and technical excellence. Feel free to share more details. I will prepare a customize plan for your exact needs. Best Regards Jagmohan Kumawat
₹12,500 INR in 7 days
0.4
0.4

Hi, I am interested in doing your job. If you give me the job, I will do it with all my skills and full attention. I will work in a way that will be very interesting. Thank you.
₹25,000 INR in 7 days
0.0
0.0

Hello, I’m a professional graphic designer specializing in branding, logo systems, and packaging design. Your vision for a playful yet stylish lifestyle brand immediately caught my attention. I understand that you want a cohesive identity that feels energetic, creative, and premium across apparel, accessories, toys, puzzles, and board games — without looking childish. What I can deliver for you: • Complete brand identity system with a modern and versatile visual direction • Professional logo suite (primary, secondary, icon, monochrome variations) • Detailed brand style guide including colors, typography, spacing, and usage rules • Packaging concepts for apparel tags, sock wraps, toy/game boxes, and retail applications • High-quality mockups and presentation visuals to help visualize the brand in real-world use • Fully editable source files in AI, EPS, SVG, PSD, PDF, CMYK & RGB formats My design approach focuses on bold typography, strong color balance, clean layouts, and memorable branding that connects with both teens and adults. I also ensure consistency across every touchpoint so the identity feels unified and scalable for future products.
₹26,000 INR in 10 days
0.0
0.0

This project fits perfectly within my expertise. I understand the need for a clean, professional, and seamless brand identity. I have tons of experience and have done other projects off-site. I specialize in creating captivating brand style guides, designing versatile logo suites, and developing packaging concepts that resonate with the target audience. My expertise lies in crafting visually appealing designs that strike the perfect balance between fun and sophistication. I look forward to discussing how we can make this project a success. Feel free to contact me! Regards, relebohile rakgale
₹18,750 INR in 7 days
0.0
0.0

This Project caught my eye, so I had to reach out. Your need for a cohesive, energetic brand identity across various products resonates with me. My experience in crafting sleek web, game, and brand solutions aligns perfectly with your vision for a playful yet stylish lifestyle brand. New to Freelancer, yet backed by over 10+ years of experience, I am confident in delivering a complete brand style guide, a flexible logo suite, dynamic packaging concepts, and realistic mock-ups to bring your vision to life. Let's create something exceptional together. I would love to chat more about your project! Regards, Marco Agrela
₹18,750 INR in 7 days
0.0
0.0

This aligns perfectly with my skill set. I understand the need for a clean, professional, and user-friendly brand identity that seamlessly integrates across various products. I specialize in creating cohesive brand style guides, designing flexible logo suites, and developing packaging concepts that resonate with the target audience. While I am new to freelancer, I have tons of experience and have done other projects off site. I would love to chat more about your project! Regards, Warrick Van Eeden
₹16,900 INR in 7 days
0.0
0.0

Bengaluru, India
Member since Dec 22, 2024
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