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Odoo 18 Marketing Automation Expert – Lead Scoring & Dynamic Workflows (Stone/Industrial Sector) Description We are looking for an Odoo 18 Expert to design and implement a complete Marketing Automation system for our company in the Stone/metal, floorcare . The goal is to transform our website leads into a high-conversion sales machine using the latest Odoo 18 features. Key Requirements & Workflows: Lead Capture & Geo-Segmentation: Configure website forms to automatically segment leads by Country (Spain vs. International) and Sector (Stone/Architecture/Construction). Dynamic Marketing Campaigns: * Create automated email/SMS/WhatsApp journeys based on user input. Example: If Lead = Spain + Stone Sector → Send "Spanish Stone Catalog" + "Local Case Studies". Advanced Lead Scoring: Implement a scoring system where interactions (email opens, clicks on price lists, website visits) trigger internal activities for the sales team. CRM Integration: Automate stage changes in the CRM (e.g., move to "Qualified" when score > 50). WhatsApp Integration: Set up automated WhatsApp triggers for high-intent leads. What we are looking for: Proven experience with Odoo 18 (specifically Marketing Automation and CRM modules). Ability to create visually appealing email templates (Odoo Mass Mailing). Knowledge of Server Actions and Python (if custom logic is needed for segmentation). Fluent in Spanish or English. Deliverables: Fully functional automated workflows. Documented Lead Scoring rules. Short training session (via Zoom/Meet) on how to manage the flows. Habilidades Requeridas (Skills) Odoo (Imprescindible) Marketing Automation CRM Python (para acciones de servidor avanzadas) Email Marketing
N° de projet : 40249316
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106 freelances proposent en moyenne €502 EUR pour ce travail

Greetings, We understand you are looking for an Odoo 18 expert to design and implement a complete marketing automation system for your Stone/Industrial sector company, transforming website leads into a high-conversion sales machine with advanced lead scoring, dynamic workflows, and CRM integration. Before proceeding, we would like to clarify a few points: 1, Are the website forms and lead sources already in place, or should we handle full form creation and geo-segmentation 2, Do you have pre-approved email/SMS/WhatsApp templates or should we design them within Odoo Mass Mailing 3, Should WhatsApp integration use an official API or third-party service for automated triggers Our team includes Odoo 18 specialists experienced in Marketing Automation, CRM modules, lead scoring, dynamic campaign workflows, server actions with Python, and email template design. We deliver fully documented flows, train teams on managing automations, and ensure seamless integration across leads, scoring, and communication channels. Let us connect to discuss workflow logic, campaign design, and timeline. The current bid amount is a placeholder to start the conversation. Regards Yasir LEADconcept PS: Let me know, if you want to see our team past work to determine our skills/expertise or past customer's references.
€500 EUR en 7 jours
9,3
9,3

⭐⭐⭐⭐⭐ We at CnELIndia, led by Raman Ladhani, can successfully implement your Odoo 18 Marketing Automation project by leveraging our deep expertise in Odoo CRM and Marketing Automation modules. We will configure website forms for geo-segmentation (Spain vs. International) and sector-specific targeting (Stone/Architecture/Construction), and design dynamic email, SMS, and WhatsApp campaigns to nurture leads effectively. Our team will implement advanced lead scoring, automating CRM stage changes for high-intent leads, and integrate WhatsApp triggers for immediate engagement. Using Python and server actions, we can handle custom logic for segmentation and workflows. We will deliver fully functional workflows, document lead scoring rules, and provide a concise Zoom training session to empower your team to manage campaigns independently. This approach ensures high conversion and measurable ROI.
€500 EUR en 7 jours
9,0
9,0

Hi, Your vision to convert website leads into a high-conversion sales machine using Odoo 18 speaks to a deep understanding of combining industrial sector dynamics with cutting-edge marketing technology. I specialize in Odoo implementations, including Marketing Automation and CRM, with a track record of designing lead scoring models and dynamic workflows that seamlessly convert prospects into customers. With my expertise in Odoo 18, I will configure geo-segmented lead captures, create automated email/SMS/WhatsApp campaigns tailored per your Stone/architecture industry parameters, and integrate advanced lead scoring linked to CRM stage automation. I’m confident in using Server Actions and Python for any custom logic to ensure precision targeting and real-time sales triggers. I've shared an initial estimate based on your description, and once we go over a few technical or functional details, I’ll confirm the exact cost and delivery schedule. Typically, I aim to deliver a fully functional system documented and ready for your quick ramp-up in about 15 days. Could you share more about your current lead capture setup and any specific challenges you face in lead segmentation or scoring? Thanks, Asad
€250 EUR en 10 jours
8,2
8,2

Having been in the web development industry for over a decade and as an established expert in Odoo 18, I am confident that I'm the right professional to meet your marketing automation requirements. Your project aligns perfectly with my skillset, specifically my extensive knowledge of Odoo's Marketing Automation and CRM modules. To-date, I have successfully executed various projects similar to yours, helping businesses like yours enhance their lead conversion and sales process through dynamic workflows. In addition to my proficiency in Python which is necessary for any complex segmentation needs, my expertise in creating visually powerful email templates using the Odoo mass mailing feature will significiantly contribute to the impact of your campaigns. I have also worked extensively with Server Actions which could be beneficial for any custom logic needed for the segmentation tasks. Moreover, given your specific Geo-segmentation requirement of leads by country and sector,I would like to emphasize my fluency in both Spanish and English- a skill that will ensure smoother client communication and better project understanding. My experience along with over 1300+ positive reviews here on Freelancer showcases my commitment to providing high-quality results. I look forward to discussing further on how we can turn your website leads into a high-value asset!
€250 EUR en 7 jours
8,0
8,0

I understand you need a fully configured Odoo 18 Marketing Automation system tailored for the Stone/Metal and Floorcare sectors, designed to convert website leads into high-value sales opportunities through dynamic workflows, lead scoring, and automated CRM actions. The goal is to segment leads by geography and sector, trigger personalized email, SMS, and WhatsApp campaigns, and automatically update CRM stages based on lead engagement. My methodology involves: configuring website forms with geo- and sector-based segmentation; designing automated campaigns using Odoo Mass Mailing; implementing advanced lead scoring rules where interactions (email opens, clicks, website visits) generate internal follow-ups; integrating WhatsApp notifications for high-intent leads; and leveraging Server Actions or Python scripts for any custom logic needed. A short training session will ensure your team can manage and extend these workflows independently. Deliverables: complete Odoo 18 Marketing Automation setup, documented lead scoring rules, fully functional automated campaigns, CRM stage automation, and a live Zoom/Meet training session. Work will ensure high-conversion pipelines and actionable insights for sales teams. Thanks, Asif.
€750 EUR en 10 jours
6,8
6,8

Hello, I am thrilled to propose my expertise in Odoo 18 Marketing Automation to revolutionize your company's lead conversion process. With over 12 years in SEO and digital marketing, I am confident in designing and executing a comprehensive Marketing Automation system tailored to the Stone/metal, floor care sector. My approach involves configuring website forms for efficient lead segmentation by Country and Sector, setting up dynamic email/SMS/WhatsApp campaigns, and implementing advanced lead scoring to boost sales team productivity. Additionally, I will integrate CRM systems for seamless workflow automation and set up WhatsApp triggers for high-intent leads. I bring extensive experience in Odoo 18 Marketing Automation and CRM modules, proficient in creating visually appealing email templates, and skilled in Python for custom logic requirements. Fluent in both Spanish and English, I am well-equipped to deliver fully functional automated workflows, well-documented lead scoring rules, and conduct a short training session via Zoom/Meet for flow management. Looking forward to collaborating on this project and achieving exceptional results. How would you like to proceed with the next steps?What are your main objectives for the Marketing Automation system implementation in Odoo 18?
€570 EUR en 29 jours
6,9
6,9

The workflows you described are exactly the kind of thing Odoo 18 Marketing Automation handles well - the country + sector segmentation, lead scoring with thresholds, and CRM stage transitions are all doable natively with some server actions for the more specific logic. Here is how I would approach it: For the geo-segmentation: configure the website forms with hidden UTM/geo fields, then use Marketing Automation filters to route leads into separate journeys based on country and sector. Spain vs. international gets different email sequences from the start. For lead scoring: set up scoring rules in the CRM module tied to email opens, clicks, and website page visits (via UTM tracking). When score crosses 50, a server action fires to move the record to Qualified and create a salesperson activity. For WhatsApp: Odoo 18 has native WhatsApp Business API integration. I would configure the triggers so high-intent leads (e.g., score > 30, clicked on price list) get an automatic WhatsApp message template sent. I have worked with Odoo CRM and Marketing modules on similar B2B setups. My Python is strong enough for custom server actions where the out-of-the-box logic falls short. Delivery would include the documented rules and a short Zoom walkthrough for your team so you can manage the flows going forward. Happy to discuss the Spain vs. international split in more detail - that part has a few implementation options depending on how leads come in. - Usama
€650 EUR en 14 jours
6,6
6,6

Having been an Odoo Expert for many years, my expertise extends across several integrated aspects including Marketing Automation, CRM, Python and Email Marketing, making me a perfect candidate for your Odoo 18 project in Stone/Industrial Sector. I understand your goal of transforming website leads into a highly successful sales machine and realize the potential of implementing dynamic workflows and advanced lead scoring through Odoo 18. Rest assured, I can proficiently design and implement tailored workflows as well as handy solutions to automate stage changes. In addition, my bilingual proficiency, enabling seamless communication in both English and Spanish, proves advantageous for this project. Moreover, my prior experience in designing visually appealing email templates using Odoo Mass Mailing will align exceptionally with your need to create attractive marketing campaigns. Lastly, my coding capabilities in Python (essential for any possible custom logic) ensure that no matter how complex the segmentation requirements are, I can deliver actionable solutions to automatically segment leads by Country and Sector while maintaining the quality, performance and security of your system. Along with that, I'm well-versed with Server Actions which is another asset for dynamic workflows. With Regards!
€500 EUR en 7 jours
6,6
6,6

Hello, Thank you for reaching out! It’s great to hear about your expertise as a self-motivated and dedicated Odoo Developer. Quality work and customer satisfaction are key to any successful project. If you have specific tasks or projects in mind, I’d love to discuss them further. Feel free to share the details, and we can connect to explore how we can collaborate effectively. Looking forward to your response! Best - Hitesh
€550 EUR en 8 jours
7,0
7,0

Hi there, I am Odoo partner in Egypt, and I am ready to work on your project. We have already a module for SMS and Whatsapp which can be integrated with your Odoo system. Please let me know the current Odoo version do you use? Regards, Mohammad Alaa
€500 EUR en 7 jours
6,0
6,0

Hello. Thanks for your job posting. ⭐Odoo 18 Marketing Automation⭐ I'm the developer you're looking for. I can successfully complete your project. Let's chat for a more detailed discussion. Thank you. Maxim
€250 EUR en 5 jours
5,5
5,5

Your lead scoring system will fail if you're relying on Odoo's default scoring rules without custom Python logic for sector-specific triggers. Most implementations I've audited score generic actions like "email opens" but miss high-intent signals like "downloaded Spanish Stone Catalog PDF" - which should immediately flag a lead as hot and trigger WhatsApp outreach within 5 minutes, not 24 hours. Before architecting this, I need clarity on two things: What's your current monthly lead volume per country segment, and are you using Odoo's native WhatsApp connector or a third-party API like Twilio? This determines whether we build queue-based workflows or real-time triggers. Here's the technical approach: - ODOO 18 MARKETING AUTOMATION: Build conditional split workflows using country/sector UTM parameters captured at form submission, with automated stage progression tied to lead score thresholds (0-30 = Nurture, 31-70 = Qualified, 71+ = Hot). - PYTHON SERVER ACTIONS: Write custom scoring logic that weights sector-specific behaviors - clicking "Stone Catalog" = +25 points, visiting pricing page 3+ times = +40 points, opening email within 2 hours = +15 points. - POSTGRESQL OPTIMIZATION: Index lead activity tables and implement materialized views for real-time score calculations without slowing down CRM performance at 500+ leads per day. - WHATSAPP INTEGRATION: Configure automated triggers using Odoo's native connector with fallback SMS for international leads where WhatsApp delivery fails, including message templates pre-approved for compliance. - EMAIL TEMPLATES: Design mobile-responsive templates using Odoo's drag-and-drop builder with dynamic content blocks that swap catalogs/case studies based on lead segment variables. I've built 7 Odoo Marketing Automation systems for B2B industrial clients, including one that increased qualified lead conversion from 12% to 34% by fixing scoring logic that sales teams actually trusted. Let's schedule a 20-minute call to walk through your current lead flow - I don't start projects where the handoff between marketing and sales isn't clearly defined.
€450 EUR en 21 jours
6,0
6,0

Hello Dear! I write to introduce myself. I'm Engineer Toriqul Islam. I was born and grew up in Bangladesh. I speak and write in English like native people. I am a B.S.C. Engineer of Computer Science & Engineering. I completed my graduation from Rajshahi University of Engineering & Technology ( RUET). I love to work on Web Design & Development project. Web Design & development: I am a full-stack web developer with more than 10 years of experience. My design Approach is Always Modern and simple, which attracts people towards it. I have built websites for a wide variety of industries. I have worked with a lot of companies and built astonishing websites. All Clients have good reviews about me. Client Satisfaction is my first Priority. Technologies We Use: Custom Websites Development Using ======>Full Stack Development. 1. HTML5 2. CSS3 3. Bootstrap4 4. jQuery 5. JavaScript 6. Angular JS 7. React JS 8. Node JS 9. WordPress 10. PHP 11. Ruby on Rails 12. MYSQL 13. Laravel 14. .Net 15. CodeIgniter 16. React Native 17. SQL / MySQL 18. Mobile app development 19. Python 20. MongoDB What you'll get? • Fully Responsive Website on All Devices • Reusable Components • Quick response • Clean, tested and documented code • Completely met deadlines and requirements • Clear communication You are cordially welcome to discuss your project. Thank You! Best Regards, Toriqul Islam
€250 EUR en 5 jours
5,8
5,8

As an accomplished Full-Stack Developer with a strong Odoo background, I can optimize and revolutionize your marketing automation with my wide-ranging skills. My proficiency in both the Marketing Automation and CRM modules of Odoo positions me excellently to understand the intricacies of your needs. Be it creating visually appealing and impactful email templates using Odoo Mass Mailing or implementing Server Actions and Python for segmenting leads as per your precise requirements - I got you covered! Moreover, with a deep-rooted knowledge in lead scoring systems, I will design and document an efficient scoring system that aligns with your key interactions. This includes lead tracking via email opens, clicks on price lists, and website visits to gauge their level of interest. My fluency in Spanish further facilitates communication especially as we work on configuring the website forms to automatically segment leads vis-à-vis sectors and countries. With a stellar track record marked by 100% project completion rate, I am committed to delivering valuable results beyond your expectations. On top of providing fully functional automated workflows and documented lead scoring rules, I will organize a short training session through Zoom/Meet to equip your team with necessary skills on managing these flows efficiently. Choose me today and let's convert your Odoo 18 into a high-conversion sales powerhouse!
€500 EUR en 7 jours
5,6
5,6

Querido amigo, ¡Espero que estés bien! Soy consultor y desarrollador experimentado de Odoo y creo que encajaría perfectamente en su proyecto. Soy bueno en cualquier tipo de requisitos tecno-funcionales en odoo (voy a compartir mi experiencia en segundo) ¿Creo que estarás de acuerdo? Tengo más de 13 años de experiencia en Odoo/OpenERP. Tengo experiencia desde odoo v5 a v18. Soy un ex empleado de Odoo India y contribuí en odoo v7, odoo v8 y odoo v9. Sabes, estaba trabajando en el departamento de I + D en Odoo India y desempeñé un papel clave en las nuevas funciones introducidas en Odoo. He realizado más de 500 implementaciones de odoo y más de 300 personalizaciones funcionales para Punto de Venta, Contabilidad, Inventario, Fabricación y construcción de Temas CMS. He realizado varias integraciones con odoo como ebay, fedex-ups, Authorize. net, xero, al aire libre, etc. El tiempo y el costo se finalizarán después de la discusión. No dude en hacerme cualquier pregunta. Saludos cordiales, Ishwar Malvi
€750 EUR en 7 jours
5,8
5,8

Hello, I bring over 14 years of dedicated experience working with Odoo, from version 5 to the latest v19 in both Enterprise and Community editions. As an Odoo-certified consultant, I specialize in delivering tailored solutions to meet your business needs. My services include: Installation, Implementation, and Configuration Customization and Consultation Migration and Training Integration with APIs and 3rd-party applications I also have extensive experience deploying Odoo on various platforms, including any cloud environment and Odoo.sh. As an active member of OCA and the Odoo community, I hold a top position on the Odoo Forum (view profile). This reflects my commitment to sharing knowledge and staying at the forefront of the Odoo ecosystem. When you partner with me, you can expect quality, reliability, and a deep understanding of your unique requirements. I look forward to helping your business unlock its full potential with Odoo. Let’s discuss how I can support your goals!
€500 EUR en 7 jours
5,5
5,5

Hello, I am Vishal Maharaj, with 20 years of experience in PHP, Python, PostgreSQL, and Odoo. I have carefully reviewed your requirement for an Odoo 18 Marketing Automation system in the Stone/Industrial sector. To achieve the project goals, I propose to configure website forms for lead segmentation by country and sector, create dynamic marketing campaigns based on user input, implement an advanced lead scoring system triggering sales team activities, automate CRM stage changes, and set up WhatsApp triggers for high-intent leads. My approach includes utilizing Odoo 18's Marketing Automation and CRM modules, creating visually appealing email templates, implementing Server Actions and Python for custom logic, and providing training on managing the automated workflows. Please initiate a chat to discuss this project further. Cheers, Vishal Maharaj
€500 EUR en 5 jours
5,0
5,0

I see your goal is to turn website leads into a high-converting sales machine using Odoo 18’s latest marketing automation. The segmentation by country and sector, combined with dynamic campaigns and lead scoring, makes a big difference in targeting the right prospects. In a similar project for an industrial client, I set up geo-segmentation and custom lead scoring in Odoo 15, integrating website forms that automatically triggered personalized email and SMS sequences. This boosted qualified leads by over 30%. For your case, creating server actions with Python to customize lead scoring and automate CRM stage updates will ensure you only focus on truly “sales-ready” leads. Quick question: Do you already have your website forms integrated with Odoo, or should I help build that as well? Also, for WhatsApp automation, do you prefer using Twilio, or do you have another provider? I’ll deliver fully tested workflows, document all scoring rules clearly, and run a sharp training session so your team feels confident managing the system. Ready to get started and streamline your lead conversion fast.
€250 EUR en 7 jours
5,1
5,1

Hello, We went through your project description and it seems like our team is a great fit for this job. We are an expert team which have many years of experience on PHP, Python, CRM, ERP, Email Marketing, PostgreSQL, Odoo, Digital Marketing, Sales Management, Lead Generation Please come over chat and discuss your requirement in a detailed way. Thank You
€480 EUR en 5 jours
4,9
4,9

I propose to design and implement a complete Marketing Automation system in Odoo 18, focusing on lead capture, geo-segmentation, dynamic marketing campaigns, and advanced lead scoring, ensuring seamless CRM integration and WhatsApp triggers, with deliverables including fully functional automated workflows and documented lead scoring rules, all within the proposed budget. Waiting for your response in chat! Best Regards.
€500 EUR en 3 jours
4,9
4,9

argentona, Spain
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