Let's try one Claritin ad by drawing it and see how it goes.
Let's begin with the one for the chain smoker.
Yes, so I see a drawing in the style of Eric Chase Anderson of this man. He is an old sailor, maybe 75 or 80. His skin is wrinkled and rough looking. He's tattooed. He has an anchor tattoo on his shoulder. And he might have a pack of cigarettes rolled up in his shirt. He might have a cigarette burning in his mouth in the drawing. There might be an ashtray full of cigarette buds in front of him. And maybe a painting of a sailboat behind him.
I can see it being very colorful. I think I can also see it in black and white. So let's begin with black and white. However, I do see the Claritin Box being in color. And I think I see the Claritin Box being drawn too.
I think the text should be handwritten. Or maybe calligraphic.
Let's begin there.
I will send you an email with reference materials.