Marketing, investment promotion and business promotion study. The investment promotion and business development study is commissioned by a Development Agency, in charge of the creation of a gold jewellery manufacturing cluster in an emerging economy.
In today’s global economy, economic growth is marked by intense competition at the company, state, national and international level, and as a result the Agency seeks to foster and increase the competitiveness of business, industry and labour through targeted growth initiatives designed to produce high impact results and distinguish the targeted area from its international competitors.
The accent in the study will be put on the policies and instruments necessary to attract international gold jewellery manufacturers to promote economic growth and employment in an area where presently gold mining is the main economic activity. The objective of the Agency is to analyse the feasibility of establishing an industrial platform, in order to diversify the local economy and allow the development of added value industrial activities as well as services and commercial activities.