I need a marketing strategy for connecting with decision makers within the public authority, HR people at hospitals and other government offices. For example the police, the Authority for economic crimes, nursing homes and so on.
My business [url removed, login to view] is very successful already and we are doing workshops and inspirational keynotes, but we want to help more people with Hostmanship - The art of making people feel welcome.
More about the company:
Hostmanship is a practical philosophy that helps people to develop an inclusive culture and behaviour in organizations and places, the foundation for attracting customers, talent and partners. In a world of hyper competition where products, services and prices are becoming similar, the art of welcoming is a determining factor for real and sustainable success.
We have offices in Sweden, The Netherlands, Norway and Denmark and Uganda.
This campaign is directed primarily to Swedish people. But since its the strategy that we need help with it should work with anyone from around the world.
Previously we have tried sending out emails to these people but have not got the respons we are looking for. Maybe the content was wrong or we sent it to the wrong people.
Please read more on [url removed, login to view] for our business information.
In summary; how do we reach new clients within the described areas and get them to buy our product: workshops, keynotes, books and so on...
So to be clear about exactly what I want:
A PDF-file with a precise strategy on how to grow my business with the above description in mind. We are looking for very solid advice that are adjusted to fit our business model.
It should specify exactly how to
1) Find these people
2) How to contact these people
3) How to get these people interested
4) How to get these people to buy our products.