I have some question for an interview and I need a sales manager to answer it.
this is it
1. Please comment on how sales and marketing collaborate on various activities. How do they coordinate?
2. What tactical challenges do sales and marketing teams face when working with each other?
3. What strategic challenges do sales 3- and marketing teams face when working with each other? Please explain. For example, have you ever faced challenges such as the ones below? If yes, will you please elaborate on what happened and why such thing(s) happened?
You or your marketing counterparts made false promises to one another to obtain co-operation
• You or your counterpart intentionally misrepresented important customers’ information in order to strengthen your arguments or position
• You intentionally misrepresented the nature of your relationship with your customers to the marketing department in order to enhance your ow position.
Took steps that will make your marketing counterpart looks weak or foolish in front of a business unit head or others to whom he/she is accountable
• Denied the validity of information, which your marketing counterpart has, that weakens your position, even though that information is true and valid.
• Intentionally misrepresented the progress of your customer’s/account relationship to the marketing department in order to make your own position appear stronger.
• Talked directly to the people who your marketing counterpart reports to, or is accountable to, and tell them things that will undermine their confidence in your counterpart’s abilities to do his or her job
4. When faced with challenging such as the above, what steps do sales personnel take to resolve their issues? What steps to marketing personnel take to resolve such issues?
5. What ethical dilemmas arise when sales and marketing personnel try to deal with challenging situations? Below, we state some dilemmas as examples. Please respond to those or state and explain your own.
6. How do they resolve the ethical dilemmas? Are they always successful? What do they do if they cannot come to a mutually acceptable solution?
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