Marketing Report

I need a 2000 word marketing report completed in 24 hours.

Details are as follows

Medibank Private currently offers various insurance products for consumers in Australia. The company

would like to re-launch its’ pet insurance product to appeal to various target segments. The company

is planning to offer customers the option to combine their pet insurance with pet well-being and

grooming treatment so that members can get more benefits from the insurance plan.

Part 1

(300 words) Introduction to the Industry:

Provide industry overview and product description

Part 2

(500 words)

Analyse the Marketing environment.

 Who are relevant publics, suppliers, competitors?

 What are the society-wide influences on pet insurance?

 What are demographic, economic, natural, technological,

political, or cultural trends that have, or will, affect the


Part 3

(600 words)

Suggest a possible marketing strategy:

 Who is your target market? How would you segment the


 How the new product should be positioned?

 Explain the use of market information in developing your

segmentation and positioning strategies

Part 4

(600 words)

Recommendations and Conclusions

Discuss the elements of Marketing mix:

 The products and services that could be offered and how they

can be offered.

 Pricing strategy

 Place/Distribution strategy

 Promotion strategy

Compétences : Marketing, Rédaction scientifique

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Concernant l'employeur :
( 10 commentaires ) Mulgrave, Australia

Nº du projet : #8456467

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