Improve organizational marketing effectiveness. By analyzing both internal and external datasets, these strategic professionals help their organizations to better understand their customers, as well as advise on modifications or additions to marketing tactics and analysis methodologies.
Producing reliable predictive and prescriptive insights, based on advanced statistical modeling and/or machine learning methodologies. And while the nature of the marketing data scientist role is technical, it’s impossible to thrive in this role without seasoned soft skills – being able to communicate complex ideas in simple terms is crucial to management understanding and benefiting from the work they do.
Generate prescriptive insights – tactical and strategic insights to improve marketing effectiveness
Exploratory data analysis
Metric and method selection
Advising, training, and assisting management and other professionals in working with and understanding organizational data
Marketing Data Scientist, Required Skills:
Data visualization (Tableau, D3.js, etc.)
Machine learning in Python or R
Great “people skills” – to collaborate with data engineers, business management, and other support personnel
Marketing Data Scientist, Educational and Professional Background:
A university degree in a quantitative field of study
Internet marketing experience
Business analytics experience
10 freelances font une offre moyenne de 197 $ pour ce travail
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