international marketing

Your team is a firm of professional consultants, with a name and a logo. This project is about Exporting Halal Products and services to the the international market. You need to find a client, for whom you will write an export plan to start or expand the client’s business. The general marketing plan is given in the example.

The first stage in developing an international business plan is to undertake a preliminary country analysis. International Marketing plan will include the following:

Chapter 1: Background analysis

1.1 Company analysis

1.2 Industry analysis

1.3 International SWOT analysis

1) Analysis: Cultural Environment; (2) Analysis: Economic; (3) Analysis: Market and Competitors.

Chapter 2: Market Selection

2.1 Concentration VS Diversification

2.2 Trade Areas Identification

2.3 Target market Selection

Chapter 3 Market Entry Selection

3.1 Market Entry strategy

3.2 Choosing a method of market entry

3.3 Selection of clients, distributor and partner

3.4 Justifications for the selection

Chapter 4: Implementation

4.1 Branding Strategy

4.2 Product and Service strategy

4.3 Pricing Strategy

4.4 Integrated Communication Strategy

Compétences : Analyse des Affaires, Rédaction d'entreprise, Marketing, Rédaction de Rapport, Rédaction scientifique

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Concernant l'employeur :
( 1 commentaire ) Riyadh, Saudi Arabia

Nº du projet : #19097790

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This project is about Exporting Halal Products and services to the the international market. kindly discuss details regards Rashid.

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