I am an art director and creative writer, with a lot of experience in brand copy, and have a particular passion for naming. I have written for a selection of media, including VICE and S Magazine, as well as across a number of branding projects developing creative, intelligent, and catchy copy.
The job in creating a name for your blog on your website sounds very interesting. I always start a project by gaining a thorough understanding of your business and your audience. I work very conceptually, with a specific focus on aligning brand values with content execution.
I believe it is important to work closely with the client in a job like this so, I will initially develop a variety of concept directions that we could go down for the naming. I will then present this to you, so as to ensure we are on the same wavelength, and get you to sign-off on your preferred direction. From there, I will develop 20-30 naming options under this concept and present these to you, asking you to narrow it down to your top 5, telling me why you like them and if you think there is anything you would like further developed. I will then present you with the final name.
Please feel free to contact me if you have any questions.
Cheers,
Rachel