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Creating a brand name for the Company

Concept statement.

We have to name the company working in Business Process Outsourcing (BPO) sector and providing Finance and Accounting companies.

The company adds human dimension to business process, which makes outsourcing Finance and Accounting services a very smooth and effortless.


The biggest challenge is to combine precise and business - like language and to express smooth and effortless communication. The name itself should encode smoothness and effortlessness.

The name must be a) Memorable b) Pronounceable c) Available as a domain and for trademark protection main artery.

Market and audience.

The company operates in Business to Business (B2B) field in a category of Business Process Outsourcing (BPO) and provides services of Finance and Accounting (F&А). The key audience is a decision making persons in multi - national companies, primarily male, mature and rational.

Competitors, vendors, and partners.

We identify main competitors in this document and give an Idea of their positioning. Apart from main audience - business decision maker, we also target talents and care of being well positioned as an employer.

Brand characteristics.

Please go through brand description, presented later in this document. Brand essence is “smooth interaction”.

Naming objectives.

Ideally brand name should be associated with business, finance, but at the same time be human and smooth. Effortlessness is important - no difficult constructions please.

Linguistic requirements and wishes.

It has to be international. Coined (made up) name, also name related to old celtic or another non existent language is OK. The name should not sound bad for Russian speakers, also Eastern Asians (avoid R and L as an initial sound - problems with Asians).

Compétences : Marketing

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Concernant l'employeur :
( 0 commentaires ) Lithuania

Nº du projet : #8538880

Décerné à:


Hi, As I have got experience in naming business/product/service, I would like to present myself as a suitable candidate for this project. I assure you quality work and timely delivery. Looking forward for an oppo Plus

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(2 Commentaires)

4 freelance font une offre moyenne de €206 pour ce travail


Dear Sir/Madam, My name is Ivo Nikolov, I am a freelancer specialized in brand naming and I believe that I have enough experience and imagination to create the perfect name for your company. More information about m Plus

%bids___i_sum_sub_35% %project_currencyDetails_sign_sub_36% EUR en 7 jours
(8 Commentaires)

What you get: 1. 3 Unique names from a web adventuring designer and inventor. 2. 10 years of expertise in branding, design and marketing. 3. Served over 3500 clients (97 rating over 5 years)

%bids___i_sum_sub_35% %project_currencyDetails_sign_sub_36% EUR en 3 jours
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Hi I have experience creating brand names. I will do my own, lateral, brainstorming process and deliver 15 to 20 possible names with connotations. I will also check potential negative meanings on target markets-lan Plus

%bids___i_sum_sub_35% %project_currencyDetails_sign_sub_36% EUR en 15 jours
(0 Commentaires)