The case study (Mattel Confronts Its Marketing Challenges) answer must be typed (11 font Arial, 1.5 spacing), must include an Executive Summary and must be no more than 1500 words (including the Executive Summary but excluding references and appendices)
The Case Study Analysis is expected to provide an informed and robust answer to the discussion questions. It may be found that some of the material presented in the case is outdated, hence you are expected to find and bring in material from outside the case. It is suggested that you find the most recent and up-to-date information possible as well as read material around the case to ensure you do not provide answers that have already been done in real life. A succinct and high quality analysis is expected.
Minimum references: 10
Due date: Friday 25th 4pm AWST
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