You will make four sets of decisions for the Andrews Corporation. Your competition, Baldwin, Chester and Digby, are run by computers.
Your company competes in four new market segments:
Thrift customers seek proven products, are indifferent to technological sophistication and are price motivated.
Core customers seek proven products using current technology.
Nano customers seek cutting-edge technology that is small in size.
Elite customers seek high reliability and cutting edge performance technology.
As with your former simulation, the segments drift to the lower right; customers want smaller, better performing sensors! Unlike your previous simulation, the segment circles start the in the middle of the Perceptual Map.
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I want to discuss this project with you further, let me know the best suitable time for you to schedule the meeting, Feel free to message me at any time, i used to be online 14 hrs in a day on this website so probably Plus