You are expected to research market opportunities, develop a 'country/product Brief' highlighting the opportunities and challenges that exist for product entry into a given country (*My choice is Thailand*).
The objective of developing a country/product brief is to identify international marketing opportunities in your focus market for an existing Australian organization and complete the early sections of a comprehensive international marketing plan. The selected company should be considering (a) entering a new country, or (b) considering the entry of a new product/service to an existing international market, or (c) both.
yo need to conduct a research on products/services with which they plan on entering the market as well as research the most current issues that their company may face in entering a specific country. Issues include, but are not limited to legal/regulatory concerns, political risk,cultural nuance that require adaption, entry/importation procedures/policies, competitive nature of industry, suppliers/channels of entry, and tariffs/taxes.
They will also need to analyze the skills, resources and capabilities of their chosen organization with respect to entering this new international market.
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