A draft of the essay needs to be done first- in the 'marketing essay assignment' file the week 10 course work which is apart of the essay. this is the draft of the essay which explains the major themes that are going to be talked about within the assignment.
With the "essay help " file that i have attached - is what that lecturer explained about the assignment and how to approach it. It was broken down and the parts of the question was explained with examples. this was to help simplify what it meant and how to attempt that part.
The essay needs a minimum of six journal articles
word limit is 2500 words
needs to have an essay format
the essay needs to focus on at least 3-4 themes- examples are given in the "essay help" file.
“ A customer is not dependent on us. We are dependent on him/her. He/She is not an outsider in our business. He/She is part of it.” There is no doubt that the digital revolution has changed consumer behaviour. The exchange between consumers and marketers has become highly dynamic, interactive and participative. Discuss.
This is the question - it needs to have a theoretical approach
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