Remote Marketing Director for Lane Automotive

Project Description We are looking for an experienced Remote Marketing Director to lead marketing strategy, performance marketing, brand growth, CRM, website optimization, and multi-channel campaign execution for Lane Automotive. Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. The company operates in the performance automotive aftermarket industry with a strong ecommerce platform, distribution network, and established market reputation. This is a senior-level freelance leadership role for a marketing professional who can manage both strategy and execution. The selected freelancer will help improve marketing ROI, lead campaigns, manage budgets, oversee marketing operations, optimize digital channels, and report results clearly to leadership. This role is suitable for a serious, experienced marketing leader with strong knowledge of ecommerce, performance marketing, customer acquisition, CRM, website conversion, and multi-brand growth. All communication, file sharing, project coordination, milestone setup, invoicing, and payments must remain on Freelancer.com. Role Objective The main objective of this role is to build and scale a strong marketing engine across multiple business units and brands. The selected freelancer will help Lane Automotive: Drive measurable revenue growth through marketing Improve ROI across paid and organic channels Strengthen customer acquisition and retention Improve website conversion and ecommerce performance Build better CRM, reporting, and marketing workflows Align marketing strategy with business goals Improve team accountability and campaign execution Key Responsibilities The Marketing Director will be responsible for: Developing and executing marketing strategy across multiple brands and channels Managing marketing plans, campaign priorities, and growth roadmaps Leading marketing team members across performance, content, CRM, ecommerce, and digital functions Managing marketing budgets and improving ROI across campaigns Overseeing Google Ads, Meta Ads, social media, content, website, and CRM initiatives Reviewing campaign performance, ROAS, CAC, CPA, CTR, conversion rates, and revenue impact Improving website performance, landing pages, CMS workflows, UX, and ecommerce conversion Managing or overseeing CRM systems, customer data, lead tracking, and marketing automation Ensuring brand consistency across website, ads, email, social media, and customer-facing materials Creating performance reports and presenting clear recommendations to leadership Coordinating with internal teams, external agencies, vendors, and business partners Expected Deliverables Weekly Deliverables Campaign performance updates Marketing team execution updates Channel performance review Priority action plan Key risks, blockers, and opportunities Monthly Deliverables Full marketing performance report ROI and channel analysis Budget tracking and optimization recommendations Website, CRM, and ecommerce performance review Growth recommendations for the next month Quarterly Deliverables Marketing strategy review Growth roadmap Performance improvement plan Budget and resource allocation recommendations Multi-brand marketing direction Success Metrics Success will be measured by: Improved marketing ROI Increased revenue contribution from marketing Better paid campaign performance Improved website conversion and ecommerce results Stronger customer acquisition efficiency Better CRM and reporting visibility Stronger team execution and accountability Clear alignment between marketing activity and business goals Required Experience Please apply only if you have strong experience in most of the following: 2–5+ years of marketing experience Senior marketing, growth marketing, or marketing director experience Experience managing marketing teams or cross-functional marketing operations Experience with ecommerce, distribution, retail, or product-based businesses Experience managing multiple brands, business units, or product categories Strong understanding of ROI-driven marketing strategy Hands-on knowledge of Google Ads, Meta Ads, GA4, CRM, CMS, and reporting systems Experience improving ROAS, CAC, CPA, conversion rates, and revenue attribution Strong ability to analyze campaign, revenue, customer, and CRM data Excellent leadership, communication, and project management skills Ability to work independently in a remote freelance environment Experience in automotive, aftermarket parts, performance products, ecommerce, retail, or distribution is preferred but not required. Tools and Platforms Experience with the following is preferred: Google Analytics 4 Google Ads Meta Ads HubSpot or similar CRM WordPress or similar CMS Marketing automation tools Reporting dashboards Slack Notion Google Workspace Working Style This is a remote freelance role. Some overlap with U.S. business hours is preferred for leadership meetings, campaign reviews, and reporting. The freelancer should be comfortable working with: Executive leadership Marketing team members Ecommerce and operations teams External agencies and vendors Content, design, advertising, and technical contributors The right person must be able to manage strategy, execution, reporting, team coordination, and performance improvement. Compensation Budget range: USD $100–$200/hour, depending on experience, scope, and agreed responsibilities. A performance-based bonus may also be considered for strong results tied to revenue growth, marketing ROI, campaign performance, and measurable business impact. The selected freelancer who is awarded the project and successfully completes the required onboarding documents, including the CV form and NDA, may receive a one-time $100 onboarding bonus, paid only through Freelancer.com as an approved milestone or platform payment. Onboarding and NDA After the project is awarded, the selected freelancer may be asked to complete required onboarding documents, including a CV information form and NDA. Any required document sharing, signing, communication, milestone setup, invoicing, and payment will be handled through Freelancer.com. Long-Term Opportunity This is intended to be a long-term freelance leadership opportunity. For the right candidate, the role may expand into a broader senior marketing leadership position, with potential growth toward a Chief Marketing Officer-level function depending on performance and company needs. How to Apply Please include the following in your proposal: A brief overview of your marketing leadership experience Examples of ecommerce, multi-brand, or performance marketing projects you have managed Your experience with Google Ads, Meta Ads, GA4, CRM, CMS, and reporting systems Examples of results you have achieved, such as revenue growth, ROAS improvement, CAC reduction, CPA reduction, or conversion rate improvement Your hourly rate and weekly availability Your preferred process for managing strategy, reporting, and execution We are looking for a serious, experienced marketing leader who can help build scalable growth systems and deliver measurable business results. Hiring Contact Hiring Contact: Chelsey Pallas Title: HR / Talent Acquisition Company: Lane Automotive Company Website: [login to view URL] Headquarters: Watervliet, Michigan, United States Office Location: Remote

Project ID: 40444446