Terminé

Modify a Coffee Marketing Statement for a Value Chain Project in Dakcheung, LAOS

Modify the attached Coffee Marketing statement, so it is not general for potential coffee buyers: It should talk about how the contribution of the buyers (by buying from these poor coffee farmers) would impact their current situation of poverty and isolation. of the farmers but (Mainly illustrating how this "story telling" could represent a strong asset in the marketing strategy). In other words: translating the "humanitarian speech" into practicality or

information using commercial vocabulary that would talk more to the private sector. And also mention the notion of the coffee quality)

A short history of Dak Cheung's background would also be interesting, in few lines only: from especially how the catastrophe of typhoon Ketsana in the early 2000's caused villagers to loose everything, which prompted CARE LAOS to post-urgent/emergency interventions of sociology-economic development dynamics which are still in place. The goal here is to persuade our buyers to pay higher prices to the farmers. Please attached marketing statement, which I think is too general and specific and convincing to inflict that empathetic feel into the hearts and mind of the potential buyers.

Compétences : Marketing Strategy

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Concernant l'employeur :
( 1 commentaire ) Calgary, Canada

Nº du projet : #17996262

Décerné à:

georgem26

Reading your document on the reason to support coffee agriculture in Dak Cheung is engaging and pulls at the emotional strings but it should also include a commercial appeal that focuses on the qaulity of the coffee as Plus

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4 freelance font une offre moyenne de $221 pour ce travail

irestart

Hello, I have 5+ year experience in these services. I assure to work with you long term to attract the customer or traffic the users on your website. Digital marketing provides you various techniques like SEO, SMM, Plus

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ZoeLouiseBell

Based on your brief I estimate that it would take approximately 4 hours to deliver this work. I would ask for $150 to complete this. This would include a rewrite of your marketing statement and some minor amends to ens Plus

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