I need to complete a marketing plan project. My client has already done a first draft of the marketing plan on the Nissan Food Products Company, on the topic of "space food." Please complete the project on this topic.
word count: 3000 words
due date: Tuesday, May 29th 2012
The Marketing Plan needs to address the following areas:
1. Executive Summary
2. Table of Contents
3. Marketing Team
4. Product Overview
5. Industry Analysis
a. Market summary
i. Market features
ii. Macro Environment (PEST)
b. Competitor analysis
c. Issues analysis
d. SWOT analysis
6. Marketing Research and Information
7. Marketing strategy
a. Marketing objectives (SMART)
b. Financial objectives (SMART)
c. Target market(s)
e. Broad overall strategy (Push or Pull)
8. Marketing Mix (operational and tactical management of product, price, place, and promotion in relation to customer solution, customer costs, convenience, and communications)
&acirc;€¢ Provide sufficient detail that addresses relevant elements of the marketing mix such that managers can plan for, and implement, the marketing plan.
&acirc;€¢ Action program to achieve objectives: What will be done? How will it be measured? When will it be done? Who will do it? How much will be spent?
&acirc;€¢ Evolution of the Marketing Mix: as a function of the development of the service and/or product innovation over the product and market life cycle.
&acirc;€¢ This section must reflect the 4P&acirc;€™s for a product innovation and the 7P&acirc;€™s for a service innovation.
a. Marketing Plan budget (can be addressed as a percentage of overall budget allocated to specific activities.)
10. Evaluation & Controls procedures for implementation of the Marketing Plan
11. Contingency Plan
12. List of references
For details please see attached files.
I will send you more information. The word document "space food" is what my client started already.