We have a market research project in Korea where in we looking to get feasibility and the best possible cost to conduct 10 In Depth Interviews over the phone or Face to Face.
Please see the specs below.
(a) Background and Objective
Want to understand SMB segments based on aspects like demographic , psychographic, business focus areas, attitude towards technologies, mindset etc.
1. Gain a deeper understanding of the target Audience vis-à-vis mindset/ needs/ habits/ media
2. Map the Target audience’s technology usage vis-à-vis PC/ Tablet/ Cloud, etc.
3. Understand the perception of the various leading Brands in PC & allied segments
4. Understand the users perception about the client’s brand & identify the gap if any, with the market perception
(b) Methodology - In-depth Depth Interviews
(c) Locations: South Korea. Cities to cover. Seoul & Busan
(d) Selection of Respondents
• For SMB end users : Need to interview TDM/ BDMs
• For Business Partners section : Need to interview Owners / Partners
Scope of work for the agency:
Transcription (in English only) with 100% recordings
Timelines: Complete it within 1 week.