Flooring Conjoint Analysis Study

$250-750 USD

Closed

Posted 7 days ago

$250-750 USD

Paid on delivery

I need an experienced conjoint-analysis practitioner to uncover what really drives South African consumers when they shop for flooring. The focus is strictly on the flooring category—think hardwood, laminate, vinyl and tiles—so familiarity with product attributes such as finish, durability ratings, installation method and warranty length will be helpful. My objective is to understand customer preferences in depth; price sensitivity is important, but it comes second to mapping the trade-offs buyers make among features. The target respondent group is the everyday homeowner or renter rather than interior-design professionals or retailers, so the design must be clear and engaging for a general-consumer audience. Here’s what I’m looking for you to deliver: • A well-structured choice-based (CBC) or adaptive (ACBC) questionnaire, built in Sawtooth, Qualtrics, or an equivalent platform that can handle advanced conjoint logic. • Guidance on sample size and screening so we reach a representative spread of South African consumers. • Clean, annotated data files plus the utility estimates, importance scores and any segmentation you uncover (R, Python, or Sawtooth output are all fine). • A concise, visually driven report highlighting winning attribute combinations and concrete product or packaging recommendations for our flooring range. I’ll supply existing product specs, reference imagery and any prior research. You’ll handle survey programming, model estimation and insight generation; I can manage panel sourcing if needed. Timelines are flexible within reason, but I’d like an initial survey draft within a week so we can iterate quickly. If you have a proven track record running conjoint studies—especially in consumer durables—let’s talk.

Project ID: 40541397

About the project

5 proposals

Active 6 days ago

Location: South Africa

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5 freelancers are bidding on average $470 USD for this job

@Christophero0506

Hi, This project aligns well with my experience, and I'd be happy to help. I focus on delivering professional, reliable work with strong attention to detail and clear communication throughout the project. My goal is always to provide a solution that is both effective and easy to maintain. I have a proven track record in running conjoint studies, particularly in consumer durables. I can deliver a well-structured choice-based or adaptive questionnaire, provide guidance on sample size and screening for South African consumers, and offer clean, annotated data files with utility estimates and importance scores. I am proficient in R, Python, and Sawtooth for data analysis. I look forward to learning more about your requirements. Regards, Christopher Olivier

$400 USD in 7 days

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@keaganw201

"We've just completed a similar project helping a client uncover consumer preferences in a different industry. We'll help you understand South African consumer preferences in the flooring category, focusing on attributes like finish, durability, installation, and warranty. Understanding the importance of clean, professional design and engaging content for general consumers is crucial. Our expertise lies in designing well-structured CBC questionnaires, analyzing data in R and Python, and providing visually compelling reports. I'd love to chat about your project! The worst that could happen is you walk away with a free consultation. Regards, Keagan."

$400 USD in 7 days

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@MartinusDanteB18

We recently wrapped up a project very similar to this. We've built a website for service businesses. We will help you uncover consumer preferences in the flooring category with a focus on hardwood, laminate, vinyl, and tiles. Understanding the importance of clean, professional, and engaging design for a general-consumer audience is crucial. With 75+ 5-star reviews on similar projects and top 1% ranking among 75 million users, we excel in conjoint analysis and consumer research. I'd be happy to discuss your project in more detail and share how we can bring it to life efficiently and professionally. Best case, we work together. Worst case, you get free advice that helps you move forward. Regards, Martinus.

$500 USD in 7 days

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@shaneC15

I've recently helped a client with a similar project, achieving their desired outcomes successfully. We've built a research study for a market analysis project recently. I understand the need for a clean, professional, and visually engaging conjoint analysis study for South African flooring consumers. Our team offers expertise in conjoint analysis and market research. With 75+ 5-star reviews on similar projects, we rank in the top 1% among 75 million users! Would love to have a chat with you about your project, and what we can accomplish for you. Regards, Shane

$400 USD in 7 days

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@ceaganc

I understand your goal of uncovering consumer preferences for flooring in South Africa. Recently, I helped a similar business gain valuable insights into customer behavior. Our collaboration will result in a clearer understanding of customer preferences, leading to strategic product recommendations. The well-structured questionnaire will engage everyday homeowners and renters, ensuring a user-friendly experience. I recognize the importance of attributes like finish, durability, and installation method in driving consumer choices. Crafting a clean, visually-driven report will highlight winning combinations for your flooring range. With expertise in survey programming, model estimation, and insight generation, I can deliver the desired outcomes. Client relationships are top priorities, ensuring a seamless process from start to finish. Let’s do a quick sync on your project. We can map out a few ideas during a free strategy session, no strings attached. Regards, Ceagan

$650 USD in 7 days