A renowned organization in the netherlands that organized dance parties has decided to operate to the U.S. to furtrther develop their market. The specific target group and positioning are yet to be determined. Develop a domain-specific theoretical typology for the target group for this dance party in the U.S. (a typology is intended to assist the search for consumers to best target.)
A well-known typology is the VALS typology, the typology provides a breakdown of the (American) population into eight segments based on two dimensions, namely: primary motivation and available resources.
It's your job to come up with domain-specific dimensions in order to classify the target group
Maximum 5 pages
Ps. This is to be used not in practice, but is in fact a business case to be used as an example. This report should be written at a bachelor level.