Terminé

Analysis of Internal Influences (Factors) on Consumer Behaviour

This project is for my business as my company is planning to start selling boss hugo perfumes and we need a project on it to get more information about it and want most of the information of this product in Canada.

Section 1: Motivation and Involvement

Using the product Hugo boss perfume to produce a 3–4-page report examining the level of motivation and involvement that a typical customer would display in the purchase of this product.

Consider the following:

Select one level of from Maslow’s Hierarchy of Human Needs that can be used to segment the market and position of boss hugo perfume product. Explain that choices. Justify the application of Maslow’s need hierarchy for segmentation and positioning of this product.

Identify possible motivational conflicts that a prospective consumer of hugo boss perfume product may have. Discuss how the marketer can reduce or resolve these motivational conflicts.

Develop an involvement profile for a typical consumer of this product and discuss any key issues that would be relevant to a marketer and assessing the level of involvement that a prospective customer of this chosen product may have.

Section 2: Personality

Produce a 1–2-page report answering the following questions:

Given your thinking on your product thus far, select two theories or traits from that should prove helpful in targetting, branding, and related strategies. Provide examples of print ads (with URL, in-text citation, scan or attachment) that would appeal to those with similar personalities/traits. Explain that choices.

Using the concept of brand personality, describe a personality for this chosen product.

Section 3: Perception and Positioning

Produce a 2–3-page report answering the following questions:

Draw an attribute-based perceptual map for boss hugo perfume product. Include the main competitive brands and discuss any opportunity for repositioning.

What extrinsic and intrinsic cues would be used in assessing the perceived quality of this chosen product have, and how would you as a marketer use extrinsic cues to improve the perceived quality of this product? Also, comment on the price-quality relationship in general and of this chosen product of perfume.

Comment on the type and degree of perceived risks likely to be associated with this chosen product have.

Section 4: Reinforcing Consumer Learning

(1 page max)

How would you apply the concept of “shaping” (step-wise operant conditioning) to reinforce desired pre-purchase behaviour and attract customers?

Section 5: Consumer Attitude Formation/Change

(1-2 pages)

Explain the strategies you would use to change consumer attitudes towards a particular brand of this chosen product (boss hugo perfume)by:

Changing beliefs about the brand

Changing beliefs about competing brands

Changing the relative evaluation of attributes

Adding an attribute

Do you think the “foot-in-the-door” technique is applicable to this chosen product?

Section 6: Communication and Consumer Behaviour

(1 page maximum)

recommend two advertising media for this product and explain your choices.

For the objective of promoting sales, what type of message structure, presentation style, and appeal would you use? Would you use a comparative message?

Compétences : Étude de marché , Recherche, Analyse des Affaires, Marketing, Rédaction de Rapport

en voir plus : consumer behaviour chennai city, luxury fashion consumer behaviour case study, differences need priorities influence consumer behaviour, influence need priorities consumer behaviour, consumer behaviour essay, consumer behaviour social science, Consumer behaviour, consumer behaviour luxury fashion retailing, esay consumer behaviour, student consumer behaviour, social science study consumer behaviour, need study consumer behaviour, consumer behaviour simply strong control gullible, consumer behaviour student essay, written project consumer behaviour, influences consumer behaviour, impact promotional activities consumer behaviour, external analysis internal analysis

Concernant l'employeur :
( 0 commentaires ) Courtenay, Canada

Nº du projet : #20923339

Décerné à:

peternjoroge37

I am a Professional writer with 6 years of experience in both. Among the areas I am more and comfortable in includes copywriting, technical writing, excel sheets, marketing, Law, Accounting, Architecture, Biology, Busi Plus

%selectedBids___i_sum_sub_4% %project_currencyDetails_sign_sub_5% CAD en 1 jour
(26 Commentaires)
4.9

9 freelance font une offre moyenne de $103 pour ce travail

doctorkendrick20

Hello, I have access to journals and online libraries as well as insightful articles that guarantee me to write quality and unique content for your paper. I would like to help you at a reasonable price, high-quality wo Plus

%bids___i_sum_sub_35% %project_currencyDetails_sign_sub_36% CAD en 3 jours
(143 Commentaires)
6.3
iridescent2x15

Hi I have done many research and technical projects. You can share more details with me so that we can negotiate the price accordingly. Thank you

%bids___i_sum_sub_35% %project_currencyDetails_sign_sub_36% CAD en 7 jours
(49 Commentaires)
5.9
amybrownthatsit

Hi! I have gone through your project details on this research. The topic and the outline is clear enough. Is there any instruction to follow? I had my PG in International Business and Cross-Cultural Management and I Plus

%bids___i_sum_sub_35% %project_currencyDetails_sign_sub_36% CAD en 3 jours
(35 Commentaires)
5.4
fastlabindia

Greeting!. Yours work is one of the tasks that can be done very perfectly by us. We work within your budget, Within your deadline. We are highly experienced Post Graduate Engineers, IT, ITES, Software, Infrastructure P Plus

%bids___i_sum_sub_35% %project_currencyDetails_sign_sub_36% CAD en 7 jours
(42 Commentaires)
5.0
tutor23297

Hello, I am a skilled, resourceful and experienced content and academic writer. I have written over 1000 different articles, academic papers and blog posts and all my clients have been satisfied with my work. I am read Plus

%bids___i_sum_sub_32% %project_currencyDetails_sign_sub_33% CAD en 1 jour
(19 Commentaires)
4.3
SidraSadaqat

Hi, i have read the description and I can assist you with writing 3-4 pages report and will do analysis of Internal Influences (Factors) on Consumer Behavior. I have my masters in Marketing and Management from the Univ Plus

%bids___i_sum_sub_32% %project_currencyDetails_sign_sub_33% CAD en 1 jour
(23 Commentaires)
4.3
sodiqa32

Hello. Welcome! I'm excited that you’re here! ✅ I have been working as a full-stack developer for the last 10 years + and have done many sites. ✅ I am confident you will be most satisfied with the work we do. Pl Plus

%bids___i_sum_sub_32% %project_currencyDetails_sign_sub_33% CAD en 1 jour
(7 Commentaires)
4.1
msahmad0015

I'm experiencing expert that can do this in less than 48hours Relevant Skills and Experience I am researcher and writer and PR strategist

%bids___i_sum_sub_35% %project_currencyDetails_sign_sub_36% CAD en 3 jours
(0 Commentaires)
0.0