An existing logo needs to be adapted for a Christmas promotion and applied to a product tag/label and a shelf/counter top tree.
The existing logo is an ai file.
The tag is circular - approx 70mm. We require 2 options - 1 option with the word Sanjula included with the motif and 1 option with motif ONLY and NO word. Artwork to be provided in Ai in black and white with 3mm bleed as a print ready file. Black solid background and white out detail.
Note; The motif should NOT be stretched here or distorted. If the motif needs to break out a little and extend beyond it's regular format it may be 'adapted' - i.e. the core of the motif stays and the 'flourishes' may extend. This will be more likely on option 2 where there is no word to fill the space.
The tree will be made in 3 heights but please only design one height for now - 25cm high. In this instance we would like the motif to be more flexible - again not stretched but the 'flourishes' used to extend up the height of the tree. Or details from the motif used on their own in addition to the core motif. The tree should be highly stylised and more of a leaf/tear drop shape. The tree will be made of 2 interlocking pieces (thick printed card). See ref. below. The tree must stand up well - may need base/cropped a little to provide stability. Advisable to do a quick mock up in thick card. Artwork to be provided in Ai in black and white with 3mm bleed as a print ready file. Black solid background and white out detail.
Please see all reference files.
Original Ai logo.
Sketch of tag - but DON'T distort logo/motif
Sketch of tree 1 - but this will fall over as it has no base!
Sketch of tree 2 - this probably wont fall over as it has a flat 'base'
Screen grab of logo as it is used on Instagram icon - tag ref. option 1 (with word)
Ref. pics and url pasted below of interlocking trees - ours needs to be simple!
[url removed, login to view]+card+tree&source=lnms&tbm=isch&sa=X&ved=0CAcQ_AUoAWoVChMIjN6zyaD_xwIVRiqmCh1kSwst&biw=1890&bih=1071#tbm=isch&tbs=rimg%3ACa3yUkcIPlvbIjjLgxHPvkWoLgaJC90QJhc2tgdus8diU9sI39mSFtqKqKzdShGSsEdoerexuE8nCIj_1w9fupWXqnCoSCcuDEc--RaguEX04TD_1SvvDrKhIJBokL3RAmFzYRelT3MLi7V7AqEgm2B26zx2JT2xEak83NVyKnjioSCQjf2ZIW2oqoEZtvJNK9tkqWKhIJrN1KEZKwR2gRA4TWAjb-aTUqEgl6t7G4TycIiBFQ4f4rHx_1ycyoSCf_1D1-6lZeqcEc-BvpYqS6oC&q=interlocking%20card%20tree