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I need a seasoned lead-generation specialist who can design, launch, and optimize a self-owned system that delivers a steady flow of exclusive inbound phone calls from seniors searching for final expense insurance. No cold-calling, purchased lists, or shared leads—only prospects who have actively requested to speak with an agent. Here’s what the project involves: • Campaign build-out in Google Ads and Microsoft/Bing Ads, refined around high-intent keywords and ad copy that specifically resonates with the senior final-expense market. • Conversion-focused landing pages you create, host, and continually A/B test so we can raise conversion rate while controlling cost per lead. • Call-tracking infrastructure that records, tags, and routes each call so my team can measure lead quality in real time and follow compliance requirements. • Ongoing optimization with clear reporting on the three metrics that matter to me—conversion rate, cost per lead, and, most importantly, overall lead quality. Deliverables will be the fully configured ad accounts, landing pages (with associated design assets and copy), call-tracking numbers, and documentation that shows how everything is wired together. The system must be transferable to my agency’s control at each milestone, ensuring we own every asset you build. If you have a proven track record of creating scalable inbound call funnels for insurance—or similarly regulated verticals—let’s talk.
Project ID: 40569020
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Active 6 days ago
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23 freelancers are bidding on average $32 USD/hour for this job

With a decade of experience precisely in designing comprehensive and customized lead generation campaigns, my team at Marketing For Greatness is precisely suited for your project. We have managed over $5 Million in ad spend to drive conversions and propelled our clients' businesses forward. Our work is grounded explicitly in data-driven methodologies, making sure we're always optimizing for the best results and controlling your cost per lead effectively. I am Google Ads Certified, meaning I have the expertise to create high-converting campaigns on Google and Bing platforms. Creating refined campaigns with high-intent keywords and compelling ad copies that resonate with the senior final-expense market is something I know well. Our PPC mastery includes pinpoint-targeting that produces inbound calls from prospects who actively requested an agent's service - precisely what you're after. It's important to note our commitment to ownership throughout this process. From fully configuring the ad accounts and creating conversion-focused landing pages (which will be continually A/B tested) to designing call-tracking infrastructure - everything becomes yours once completed. Choosing Marketing For Greatness means choosing a dedicated professional with a proven track record of generating exclusive inbound leads specifically molded for your final-expanse market niche. Let's discuss how we can set-up a system that brings consistent value to your insurance agency.
$38 USD in 40 days
7.4
7.4

Hi, This is Elias from Miami. I reviewed your project and understand you're looking to build a self-owned inbound lead generation system that consistently delivers exclusive phone calls from seniors actively searching for final expense insurance. The goal isn't just generating calls, but creating a scalable funnel where every asset—from ads to landing pages and call tracking—is fully transferable to your agency. The biggest challenge with campaigns like this is balancing lead volume with lead quality while staying compliant. I'd approach it by building a clean funnel: high-intent Google/Bing campaigns, conversion-focused landing pages with continuous A/B testing, and a call-tracking setup that gives clear visibility into attribution, routing, and reporting. This makes it much easier to optimize based on real lead quality rather than just call volume. I've worked on similar lead generation systems where tracking, ownership, and long-term optimization were just as important as the initial setup. I have a few questions to better understand the scope: Q1 – Do you already have a preferred call-tracking platform (CallRail, Invoca, etc.), or would you like me to recommend one? Q2 – Will the campaigns target specific states, or do you plan to expand nationwide over time? Looking forward to hearing from you.
$50 USD in 40 days
5.4
5.4

Hi, I can build your owned inbound call system for final expense leads end to end: Google Ads, Bing Ads, senior-focused copy, conversion landing pages, and call tracking with clear routing and quality tags. I’ve worked on regulated lead funnels and understand the need for exclusive, high-intent callers, not shared or bought leads. I’ll optimize for conversion rate, CPL, and lead quality, with transparent reporting and full asset transfer at every milestone. Regards, Parvesh M.
$50 USD in 14 days
4.8
4.8

WHEN SOMEONE SEARCHES FOR FINAL EXPENSE INSURANCE, THE DECISION OF WHO THEY CALL IS OFTEN MADE IN SECONDS. THE RIGHT FUNNEL MAKES SURE IT'S YOUR AGENCY THEY REACH FIRST. Generating inbound insurance calls isn't just about driving traffic it's about attracting the right seniors, qualifying them before they pick up the phone, and building a system that consistently delivers exclusive, high-intent conversations while keeping acquisition costs profitable. The objective isn't simply to increase call volume it's to create a scalable lead-generation engine where every asset, from the ad accounts to the landing pages and call-tracking infrastructure, belongs to your agency and can continue producing results long after launch. • Build high-intent Google Ads and Microsoft Ads campaigns focused on exclusive inbound calls. • Create and continually optimize conversion-focused landing pages through structured A/B testing. • Implement call tracking, routing, and reporting so every lead is measurable and compliant. • Optimize around the metrics that directly impact ROI: conversion rate, cost per lead, call quality, and qualified appointments. • Deliver a fully documented, transferable system that your agency owns at every milestone. If we reduce your cost per qualified call by 20–30% while increasing landing page conversion rates through ongoing testing, the impact compounds across every dollar you invest in advertising. Let's see if we'd be a great fit working together.
$25 USD in 40 days
4.1
4.1

Respected This is Adeel, a digital marketing expert trained at the Google Dubai Office, holding certifications as a Green & Blue Belt Certified professional. (Proof can be provided) I have handled more than 150+ customers for Google Ads in the last 8 years. I have a proven track record of helping businesses increase their online visibility, drive targeted traffic, and boost their ROI through Google Ads. I can provide 100% Guarantee of results Further, My team and I have completed more than 500+ website development projects in the last 15 years. We have expertise in creating Customer CMS websites, WordPress websites, Wix, Shopify, and e-commerce websites. Can we please discuss the project "Life Insurance Inbound Lead Generation System" in detail over chat? Thank you for considering my proposal. Sincerely, Adeel
$25 USD in 16 days
3.0
3.0

Hi, I can help you design and launch a lead generation system that delivers exclusive inbound calls from seniors interested in final expense insurance. My approach includes building targeted campaigns in Google Ads and Bing Ads, crafted around high-intent keywords that resonate with this demographic. I’ve successfully developed similar A/B tested landing pages and call-tracking systems for clients in regulated industries. One notable project included a full lead funnel that increased conversions by over 30%. I can deliver your project in 15 days for $[Price]. Are there specific metrics you’ve found most effective in tracking lead quality? Let's make sure we measure what matters to you.
$25 USD in 40 days
2.5
2.5

As a professional in lead generation and marketing, I strongly believe that my diverse skill set perfectly aligns with your project demands. With in-depth experience in Google Ads and Microsoft/Bing Ads campaigns, I've carved successful paths for businesses both in traditional verticals and similarly regulated areas like insurance. My expertise lies not only in driving high-quality leads but also with a solid understanding of conversion-focused strategies aiding to optimize the landing pages continually. In addition to my lead generation capabilities, my technical abilities also extend into call-tracking infrastructure development along with real-time maintenance and meticulous data recording that precisely meets the criteria mandated by compliance requirements. I've worked extensively on measuring and enhancing conversion rates, cost per lead, and most importantly, overall lead quality—which allows for clear reporting on crucial metrics.
$38 USD in 40 days
2.6
2.6

Hello, As someone deeply knowledgeable in backend development and system architecture - I see your project as the next exciting opportunity to apply my skills. Combining your need for lead generation with a self-owned system, my proficiency with backend systems, cloud infrastructure and high-performance server-side logic make me the perfect fit for your task at hand. Having worked on numerous similar projects in the past, I have a thorough understanding of the conversion-focused approach required to maximize lead generation in digital campaigns like this one. I'm fluent with Google Ads, Microsoft/Bing Ads, landing page optimization and A/B testing strategies ensuring I can not only bring you a good flow of leads but also improve conversion rates while keeping cost per lead down. Another area where I can contribute significantly is developing call-tracking infrastructure that will record, tag, and intelligently route each call so that your team can effectively measure lead quality as well as ensure compliance. With skill set in performance tuning and debugging combined with deep experience in both legacy and modern systems - turning over a reliable system at every milestone is something you can be sure of. In summary, consider me as an accomplished engineer committed to building scalable systems yielding tangible results. My expertise in digital marketing paired with software architecture skills ensure that you get not just functi Thanks!
$25 USD in 20 days
0.0
0.0

You've likely been through enough vague proposals to know the difference between someone who's read your brief and someone who's recycled a template. I see a critical risk in ensuring lead quality and compliance in this highly regulated final expense insurance niche. To tackle this challenge, I propose a meticulous approach to keyword selection, ad copy crafting, and continuous A/B testing of conversion-focused landing pages tailored to resonate with the senior demographic. My expertise in creating scalable inbound call funnels for regulated verticals directly aligns with your needs. Not moving forward with this optimized lead-generation system risks missing out on a steady flow of exclusive inbound calls from seniors actively seeking insurance. Could you share your preferred tech stack for call-tracking infrastructure? Regards, Joshua Jaime Saunders
$25 USD in 7 days
0.0
0.0

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