Targeted SEO for Specialty Law Firm

My site serves three distinct practice areas—Income Tax, GST, and Construction Arbitration—and I want each of them to rank on the first page for their core search terms. The ultimate success metric is simple: more qualified visitors booking consultations through the online scheduler. Scope of work • Keyword & competitor analysis centred on “Income Tax Lawyer,” “GST Lawyer,” and “Construction Arbitration Lawyer.” • On-page optimisation: title tags, meta descriptions, header structure, internal linking, and schema markup for all service pages. • Content plan mapping long-tail queries and topical clusters that drive consultation intent. • Technical SEO audit with fixes (crawl errors, Core Web Vitals, mobile responsiveness, URL structure). • Authority building: a sustainable outreach and backlink strategy that targets high-quality legal and finance publications. • Local SEO tweaks (Google Business Profile, citations) to capture location-based searches. • Conversion tracking set-up in Google Analytics and Search Console, tied to the “Schedule a consultation” button. Acceptance criteria 1. Baseline and monthly reports showing upward movement for the three primary keyword sets. 2. Measurable rise in consultation bookings within three months. 3. Clear documentation of all on-site changes and link placements. All work should be white-hat and align with Google’s current guidelines. Access to WordPress, Search Console, and Analytics will be provided upon kickoff.

Project ID: 40419854