I need to develop a case study about our company Digital marketing initiatives at 2015 "Digital marketing campaigns, Social media handling, call centre performance, etc." & its impact on business results achieved.
Our company is Automotive dealership at KSA.
This case study will be submitted to take a chance of winning a prize from a well recognised organisation.
The case study should be within 2000 word and shall include the following criteria:
Please provide an overview of the initiative that provides a robust, thorough and compelling argument (elements of the other 6 criteria should be included) 200 words max
The following 6 criteria requires a compelling, fully evidenced description.
THE DRIVERS FOR CHANGE
2. Business Rationale & Context
Please describe the drivers and targeted business benefits/aims that provided the rationale and context for the initiative.
THE CHANGE ACHIEVED
3. The Outstanding Customer Experience Delivered
Please describe the resultant outstanding digital experience or change in digital experience delivered.
4. Business Impact & Results Achieved
Please describe the resultant impact on business performance and results - linking with original targeted benefits/aims.
HOW THE CHANGE WAS ACHIEVED
It is particularly important to respond to the following 3 criteria from the perspective relevant to the category entered i.e. organisation, team or individual.
5. Clear Customer Insight
Please describe the clear insight achieved into unmet customer need and how this was achieved, including the involvement of employee/customer engagement as appropriate.
6. Innovative and Creative Solution
Please describe the solution to the identified customer need, how it was developed and what made it innovative and creative as a Digital initiative.
7. Effective Implementation
Please describe the implementation of the solution and what made it effective, including employee/customer engagement as appropriate and the management of time and budget.
Upon receiving an initial approval on completing this task, i will provide you with all requested details "full presentations about the campaign and sales results achieved"
I have two relevant academic degrees (Business degree & MBA from UK Universities) and a professional background (being a business consultant for several years) for this. I have done, so far, a series of Business plans Plus
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