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I would like to hire a Presentation Specialist

Assignment brief: Critical Audit of an Organisation’s Marketing Activities

Introduction

For this assignment you are required to adopt the role of a marketing consultant hired to review your client organisation’s marketing situation and critique the current marketing strategy for one of its major product or service categories. You should select a product or service category provided by an organisation from one of the following industries:-

Pharmaceuticals Holiday/travel Automotive

Financial services Manufacturing industry Education/training

Advertising Leisure Media

Oil, gas, electricity Technology Telecommunications

The organisation that you choose can operate globally, regionally or nationally. However, in making your choice, the one thing that you must ensure is that sufficient material will be available from expert secondary data sources such as the Financial Times, MINTEL, Keynote and GMID to help you conduct a comprehensive marketing audit.

Please note that this assignment is based on available secondary data. Direct and personal contact with your chosen organisation is strictly forbidden.

Task

You are required to submit your findings in the form of a 4,000 word business report. The format of your report may include the following areas (although you can choose to adopt an alternative structure):-

Executive summary (approximately 250 words not included in the overall word count)

a summary of the key findings from your report

(NB do not confuse this section with an ‘Introduction’)

Introduction (approximately 750 words)

short explanation of the task that you have been set

justification of industry, organisation and product/service category choice

brief description of the approach taken to conducting the marketing audit with full critical evaluation of the analytical frameworks used

concise background details relating to your chosen organisation that will help provide a commercial context for your audit

background details relating to the organisation’s target market(s)

Marketing audit (approximately 2,500 words)

the key macro-environmental factors relevant to your chosen organisation

the key micro-environmental factors relevant to your chosen organisation

a critical review of the organisation’s mission statement

a critical review of the organisation’s current marketing strategy and marketing capability

Conclusion (approximately 750 words)

future strategic directions open to the organisation/recommendations

identification of the critical success factors/contribution

Within your document you must demonstrate a cogent argument for your recommendations and how ‘buy in’ will be achieved with the senior management of your intended organisation and concluded within this section

Appendices

providing background and/or insight into the chosen organisation/product category and other useful descriptive material

I expect to complete by 15th jan

Compétences : Automobile, Marketing Internet, Marketing, Powerpoint, Présentations

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Concernant l'employeur :
( 3 commentaires ) nottingham, United Kingdom

N° du projet : #12706906

Décerné à :

rifamorejo

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2.6

19 freelance ont fait une offre moyenne de 126 $ pour ce travail

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