The Online Marketing Specialist will be responsible for coordinating, supporting and executing campaigns through various online marketing channels to drive lead generation in support of corporate goals. The specialist will also have a primary focus in the planning, strategy, execution, maintenance and optimization of PPC advertising and its alignment to SEO in support of lead generation for key segments.
The Specialist must have previous experience in PPC and SEO, as well as email marketing, lead generation, and online content development. Familiarity with the following is preferred: email marketing, search engine marketing, social media, pay-per-click campaign management, Google AdWords, marketing systems including marketing automation platform or email marketing system.
Use PPC to increase qualified leads for market segments.
Use various software programs, to include Google AdWords, Raven Tools and SFDC, to measure the growth and effectiveness of PPC and to recommend areas of improvement for campaign performance.
Expand knowledge of basic online Marketing tools, trends and best practices regularly.
Preferred Educational Background:
• B.A./B.S. degree in marketing/business preferred or equivalent years of work experience
Preferred Experiential Background:
• 1+ years of online marketing support experience required.
• Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail.
• Proven written and verbal communication skills, as well as exceptional organizational skills.