Web site to work on is: [login to view URL]
This mandate is about SEO.
It is not a Search Engine Advertising mandate or a Social Media Optimisation mandate. The purpose is to lower the bounce rate and increase traffic.
lower to 20% bounce rate: now it is at 60%
Increase traffic by 10: now it is at 160
A report is due every week to monitor the progress. Tools used are Google Webmaster and Google Analytics (GA). The incumbent will need first to connect the yogapartout site to GA. Key word to optimise are:
Yoga en Français
Daniel de YogaPartout
Le journal du yoga version numérique
Tools to use:
a) [login to view URL]
b) [login to view URL]
Gmail access will be provided AND admin access to the yoga web site will be also provided on a need per basis.
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