I'm a web designer in California and I've been hesitant to get into SEO. My clients constantly ask for it so I need help offering the best results possible while managing expectations. I know a bit about it and understand that White Hat SEO is a full time job that requires maintenance that I just don't have time for and I know I can't guarantee what they want. What kind of plans do you offer? Do you do maintenance? How much is start up fee?