I am Google (Google Ads / Adwords) and Bing certified and as a PPC Expert, my PPC experience has been varied. The campaigns have ranged from awareness, to long-term and high-value lead generation to ecommerce. They were on primarily on Google Search, Display Network, Display Network remarketing, and Bing, but I also do work on Adroll, Facebook, Linkedin. I am an Adwords Specialist
I am and Adwords Expert and and campaign expert and am knowledgeable of best practices, the need to understand your goals and business drivers and your competitors.
As an Adwords Manager, I focus on AB testing and am an optimization expert. I know how to use Google automated rules to speed that process within the advertising campaigns themselves. I am also a proponent of using systems like Unbounce which allow more efficient changes of landing pages. I use Adwords editor, as often as I can to speed updates for campaigns, ad groups, ads and keywords. I am also am adept at bulk uploads. This can allow easily replicating account characteristics across multiple similar accounts for optimization criteria such as: Keywords bid adjustments (CPC, match types); Ads optimizations and adjustments (rotation type, link extensions, new ads, ads paused); Time, Day of week optimizations (scheduling and bid adjustments); Platform optimizations (inclusions/exclusions and bid adjustments).