Think Around Corners is a growing company specializing in Analytics and Conversion Optimization. We are looking for an experienced Freelance PPC/AdWords Specialist to work part-time, and on a project-to-project basis. I am reaching out to you, knowledgeable people in the business, or perhaps just connected, to see if you know of anyone that needs the work. And it\'s interesting work! Be aware, we are looking for more of an individual to work with, not a software development company. \r\n \r\n=== The Jr. Social Media Specialist Role:\r\n \r\nThink Around Corners (TAC) is in need of a knowledgeable Freelance SEM/PPC Specialist for these tasks:\r\n \r\n=== AUDIT/ANALYSIS/STRATEGY: Examination of current SEM campaigns, as well as new SEM opportunities.\r\n--- SEM audit of entire website for keyword relevance and alignment (as well as past historical success)\r\n--- Good-Great Keyword Research capabilities - that guide our content and PPC strategies\r\n--- Examine current SEM campaigns - traffic, engagement, conversion - and discover opportunities\r\n--- Local SEM Analysis and Strategy - what works on a local level?\r\n--- Leverage competitor research\r\n--- Solid understanding of Information Architecture\r\n--- Working knowledge of many SEM programs (Ahrefs, SpyFu, SEMRush, etc.)\r\n \r\n=== SETUP + CUSTOMIZATION: Setup of SEM across all platforms, kickstart of content, and setup of analytics tracking.\r\n--- Setup/Validation of entire SEM campaigns in Google AdWords\r\n--- Examination of paid advertising budgets\r\n--- Initial monitoring and \'tweaking\' of SEM efforts\r\n \r\n=== MANAGEMENT/TESTING/REPORTING: Continual testing and reporting of SEM data, as well as ongoing suggestions on future search campaigns.\r\n--- Supervising PPC account structure and health\r\n--- Improve SEM Quality Score over time, thereby lowering ad costs\r\n--- Ongoing and continual tracking and testing of current SEM initiatives\r\n--- Ongoing on-site/content optimization of existing landing pages (landing page alignment)\r\n--- Be involved in client meetings (as a support role)\r\n--- Potential training of clients on content marketing\r\n--- Writing of engaging ad copy\r\n \r\n=== ANALYTICS AND REPORTING: The ever-important need to understand the past efforts of the team.\r\n--- Reporting on SEM Strategy (one-time/client)\r\n--- Reporting on ongoing performance (EOW and EOM) both successes and failures\r\n--- Ranking Reports (to demonstrate SEM success)\r\n--- Ongoing and continual tracking and testing of current SEM initiatives and Campaigns (and ROI)\r\n--- Understand how SEM content is visualized/reported upon in Google Analytics (GA)\r\n--- Understanding modern demographics, psychographics, geograpics, and behavioral segmentation\r\n \r\n=== SOFT SKILLS (important!)\r\n--- Project estimation skills and accountability\r\n--- Everyone says it, but you must be a great - not good - communicator\r\n--- A bit of training on the job can be compensated for, but you must be willing to learn -- and there is a lot to learn.\r\n \r\nPay is on a per-project basis. A future part-time or even a full-time position is a possibility. We\'re looking for smarts and ambition to add to our team. Workload at this time will *probably* range in the 10-40 hours/month - perfect for a Freelancer trying to find stable and intriguing work!\r\n \r\n=== How to Apply:\r\n \r\nIF you want to apply to this job, please add the word JUNIOR_PPC_SPECIALIST in all caps as the first word of your application. Also, provide us with a clearly marked phone number. Our email is gregory at thinkaroundcorners dot com.\r\n \r\nThank you for consideration!\r\n \r\nGreg\r\n
9 freelance font une offre moyenne de $367 pour ce travail
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