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BRIEF INTRODUCTION OF THE COMPANY:

We are an international internship organization that provides students and young professionals to undertake an internship abroad in one of our 9 locations (Shanghai, Hong Kong, New York, London, Dublin, Madrid, Melbourne, Toronto, Chicago and Tokyo)

THE OBJECTIVE

Our company wants to begin marketing to local students in China and to attract more Chinese students to sign up to our program. However, we have never done business in China before. Therefore, we want to begin by approaching marketing agencies in China who can help us.

REQUIREMENTS FROM THE MARKETING AGENCY

Basically the agency should be able to translate our marketing messages into Chinese/Mandarin but also the use correct tone for the audience without overselling our product. We want them to develop a marketing roadmap telling us where we need to be (Baidu, WeChat, Youku) and how they will implement it. 

THE TASK:

We need to shortlist 15 marketing agencies in China who can help us with our need.

Criteria:

• Agency must be bilingual

• Agency has sought experience helping foreign brands to China and covering a fully integrated marketing strategy

• Agency must have demonstrated success helping a foreign brand

• Agency ideally to be based in Shanghai

• NO ADVERTISING AGENCIES – BLACKLIST DENTSU,TBWA, OGILVY, BBDO, DBB, MCANN,JWT

We have already started this research so please complete the 15 other using this template attached:

Compétences : Marketing Internet, Étude de marché , Marketing

Voir plus : meaning market research brief, brief knowledge share market, turkish market researching, healthcare market research, market researcher needed, website design brief, market research writer, stock market web services, legal plan market, singapore japan market, script marketing alibaba market

Concernant l'employeur :
( 1 commentaire ) Bath, United States

N° du projet : #14918973

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