BRIEF INTRODUCTION OF THE COMPANY:
We are an international internship organization that provides students and young professionals to undertake an internship abroad in one of our 9 locations (Shanghai, Hong Kong, New York, London, Dublin, Madrid, Melbourne, Toronto, Chicago and Tokyo)
Our company wants to begin marketing to local students in China and to attract more Chinese students to sign up to our program. However, we have never done business in China before. Therefore, we want to begin by approaching marketing agencies in China who can help us.
REQUIREMENTS FROM THE MARKETING AGENCY
Basically the agency should be able to translate our marketing messages into Chinese/Mandarin but also the use correct tone for the audience without overselling our product. We want them to develop a marketing roadmap telling us where we need to be (Baidu, WeChat, Youku) and how they will implement it.
We need to shortlist 15 marketing agencies in China who can help us with our need.
• Agency must be bilingual
• Agency has sought experience helping foreign brands to China and covering a fully integrated marketing strategy
• Agency must have demonstrated success helping a foreign brand
• Agency ideally to be based in Shanghai
• NO ADVERTISING AGENCIES – BLACKLIST DENTSU,TBWA, OGILVY, BBDO, DBB, MCANN,JWT
We have already started this research so please complete the 15 other using this template attached:
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