Innovative GTM Plan & Onboarding Video

I’ve already built strong SEO for PropertyLenz, my rental-inspection SaaS, and experimented with content marketing and community engagement. What I need now is a fresh, profit-driven go-to-market strategy that reaches landlords and property managers where they already gather—specialised industry forums and professional communities—rather than the usual spray-and-pray Facebook or Google ad spend that has yielded little return. Your core mission is twofold: 1. Map out an original, data-backed growth approach that can be executed quickly and measured clearly. I’m open to channel partnerships, micro-influencer alliances, affiliate loops, integration marketplaces—anything that positions PropertyLenz in front of motivated users inside those forums and networks. A succinct action plan with milestones, KPIs, and the first 90-day rollout schedule will show me you understand traction, not vanity metrics. 2. Produce an in-app onboarding video that lives both as an embedded module and as a standalone asset. The video must walk new users through a step-by-step tutorial while spotlighting key feature highlights, keeping the runtime under three minutes. I’ll supply brand assets, UI mock-ups, and a concise script outline; you bring storyboarding, screen-capture, motion graphics, voice-over, and final editing (think Camtasia, ScreenFlow, Adobe Premiere, or your preferred pro tool). Deliverables I will sign off on: • Go-to-market playbook (PDF or Notion doc) with detailed tactics, projected costs, and success metrics. • Three-month execution calendar and tracking sheet. • High-resolution onboarding video (MP4 + source project files) optimised for web and mobile, ready to embed via HTML5 or host on Wistia/Vimeo. • A brief usage guide so my team can update the video as features evolve. I value creativity grounded in numbers, rapid experimentation, and the ability to explain the “why” behind each tactic. If you’re ready to ditch generic ads and craft something that actually converts, let’s talk specifics.

Project ID: 40533403