We have an app that supports Web, iOS and Android. I want to start off by optimizing the website to drive more virtual currency sales. We already have A/B testing in place with Amplitude to collect user events. We don't need variations but a strategy to increase sales.
82% of our users that visits the purchase page is currently leaving without making a purchase. We offer 2 free rounds, if users want more rounds they have to purchase coins that also provides premium features.
Provide a summary of your experience in proposal to be considered!