We're looking for someone to create a Traffic Generation Strategy for our website.
Our website sells a travel insurance product online. We are Australian based and are only interested in Australian customers so the work should focus on Australian websites.
We want more than just on-site SEO and backlink building.
You should analyze our industry and competitors and offer a detailed strategy for (but not limited to) the following areas:
* High value backlinks
- Which related sites can we get free backlinks on? List 20-30
- Which related sites can we get paid backlinks on? & How much $ for a link? List 20-30
* Forum postings/comments
- Which (mainly Australian) forums discuss our industry or our competitors? List 20-30.
- Specify if these forums allow dofollow links.
* Review site posting/comments
- List the main sites that review Australian travel insurance companies. List 10-20.
* Comparison sites
- List the main Australian travel insurance comparison sites. List 10-20.
* Sites to partner with
- List 10 Australian websites that sell a travel or related product that could be a potential partner. They
must not already be selling travel insurance.
* Sites to advertise on
- List 20 Australian high traffic travel portal sites that could be good to Advertise on.
- Do any of these sites have a newsletter to advertise in.
* What have we missed in the above? What else could we be doing to generate traffic? List 10-20 things.
The deliverable we're expecting is a word document containing answers to the above. We are not setting a minimum word count but we are expecting a clear, concise, detailed answers for each of the above.
To win this job you'll need to convince us that you understand what we want and that you have the expertise & knowledge to deliver it.
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