Product: A Book
Book Name: "The Superstar Roadmap: How Ordinary People Build Extraordinary Careers"
Clarion Book Review: 5/5 (May 10th, 2012)
Author: Dr. Myra White, a Harvard Psychologist (Author is a Harvard University Professor)
Format: Paperback on [url removed, login to view]
eBook versions for ipad, kindle, nook and more.
website: [url removed, login to view]
facebook: [url removed, login to view]
Objective: To sell a Total of 100,000 copies (Paperback+ebook) in 12 months.
TBD through emails either prior to or after you get hired.
I am looking for an individual or a team of individuals to plaster the web with links to her book, build mini-websites with her book details and links to purchase the book, get her book and her website to show up for keywords pertaining to career change, career building and various other reader market segments. The goal is to bring users to amazon's page of the book and convert them into buyers. I am open to other marketing ideas and have plenty of research material plus a business plan to share with you. Skills needed: SEO, PR, SEM,
A Little about myself:
The professor is my mentor and I have been contracted as her marketing coordinator for her book. In my previous work experience, I have setup and managed marketing teams for my company's websites and have generated millions of dollars in sales over a period of time. I love to work with competent people who love to jump on a challenge and have the courage and persistence to deliver. You will find me open to your sales and marketing ideas and easy to work with in a team environment.
Paid Marketing Cost per Book Sold: not to exceed $0.25/unit sold.
Bonus: A Bonus of $25,000+ in lump sum will be provided to the team that launches and manages a marketing campaign that leads to a 100,000 copies sold in 12 months. That translates to average 278 copies sold per day.