I have a client who has google analytics installed on their website. They're looking to run an adwords campaign and asking for suggestions on keywords.
I took a look at their existing analytics report, and saw a large portion of their keywords traffic is coming from something that says, "not set." I believe something is wrong with their configuration that is not showing traffic from previous adword campaigns.
I am not very knowledgeable on Adwords and Analytics so I would like some help from someone who is. I am looking for two things:
A more in-depth review of their existing analytics which would include resolving any issues with traffic coming from "not set" keywords.
Suggestions on keywords to convert to adwords based on their existing traffic and content.
If anyone can help me in this area, please let me know.
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