I am building a new web site and want to leverage some-one's expertise in the Social Media and Networking side to develop and if successful maintain a social media strategy on-going for the business. I own an IT Support company.
We want to:
Building a fan base who have an interest or need for IT support, managed IT services or solutions.
Assisting with ideas around special offers and promotional campaigns.
Generating website traffic and leads for the website.
Creating regular and unique content that keeps our brand in front of our target market.
Building engagement with our fans by encouraging two way conversations.
We'd like to use Facebook, Twitter and Youtube as our main platforms.
What I would like to see in the Initial Social Media Strategy development includes;
Conduct initial research to see what people are saying about your brand
Analysis on how your competitors use social media
Establish goals and objectives – What do you want to get out of social media?
Establish a plan based on goals
Devise unique content strategy for your social media presence
Success measuring – Set KPI’s
Tracking and monitoring tool set up
Social media policy creation
Social media calendar
Then on-going management if successful:
Competition and promotional ideas
Twitter management and strategy
Facebook page updates
Fan engagement activities
18-22 x Facebook/Twitter updates per month
Unique content creation
Distribution of content
Monthly promotional ideas
Ongoing tracking and monitoring