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Editorial Design Brief - Project Overview I've developed a toolkit document (approx. 100 pages in InDesign). The content and methodology are now largely complete. This project focuses on elevating the publication through a refined editorial design system that aligns with the existing company brand guidelines. Objective Transform the toolkit from a well-designed document into a premium editorial publication that reflects the quality of its methodology. The design should improve readability, navigation and visual consistency while reinforcing Immerse Up as a distinctive design system. Design Direction The toolkit should feel: Contemporary Clean and minimal Intelligent and approachable Design-led rather than corporate Practical rather than academic Premium, confident and timeless The content should remain the hero. The design should simplify, clarify and elevate—not decorate. Scope of Work Develop a consistent editorial design system including: Chapter opener pages Page templates Typography hierarchy Tables and diagrams Frameworks and worksheets Reflection pages Checklists Icons and callout styles Navigation system Headers, footers and page numbering Create consistent visual treatments for recurring content. Desired Outcome Readers should feel they are using: a professional design handbook a practical workshop guide a trusted reference publication ... not a presentation deck or instructional manual. The final publication should encourage readers to return to it throughout the lifecycle of their projects, reinforcing it as both a practical toolkit and a distinctive methodology. Sample slides from the current version are here: [login to view URL]
Project ID: 40562725
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