We are looking for a designer to upgrade and modernise our current company logo
Attached is the current version 'Logo Master'
Below is a list of criteria we would like to keep in the new version
1. Keep crocodile as recognisable. He has been the face of the brand for 25years however the image is very outdated. We want to keep a croc within the logo but it could be a slightly more modern looking croc and / or at a different angle. It needs to be kept as a likeable character and not aggressive looking.
A couple of references attached i.e croc head only (maybe coming out of a pie?), croc body curled nicely within text 'Croc logo 1 and 2'
2. Brand name: Famous Fredo Pies
Attached is a reference to our Billboard with the use of Famous before Fredo Pies
3. 40 Varieties
4. Est. 1990
We are open to changing:
1. Tag line from Home of the famous crocodile pie for over twenty years! Although this is what ties the croc to the pies
2. Any font and colour for the text
3. Croc doesn't need to be green
4. We don't need to have a pie in the logo but would be interested to see what this looks like as this is our core business - we are a pie shop that sells crocodile pies!
We are looking for 5-6 different logo options to select from. This new logo will then need to be exported into different formats for print, online, uniforms and billboards.