Motion design brief for distorted logo reveal in After Effects
The project is to create a logo reveal with distortion effect on top of the reveal as a layer with 3 different variations to reveal the logo. By distortion is meant old tv type lines which move vertically and sometimes color distortion occurs. File for reference: [url removed, login to view] The idea is that the logo reveal lasts about 8-10 seconds. It should include logo reveal and short text reveal (such as website).
In addition, using expressions to audio react (or similar) the color distortions react to the audio such as it’s done here: [url removed, login to view]
The style of the logo reveal should be dramatic but modern.
To win the bid, you should have done similar projects and have some in your portfolio.
3 different logo reveals with distortion effect on top
Logo spins to position as in the reference link / file - Refrence: [url removed, login to view]
Appears after distortion
use similar distortion effects as the 1st reveal - reference: [url removed, login to view]
One of the vertical lines reveals the logo - no examples found, but image for idea attached.
To successfully deliver the project, please pay attention to small details such as:
The lens flare and shines when logo spins, other subtle effects
Suttle camera movement
Logo is 2D .PNG but AE makes it 3D
Effects to reveal text are smooth
Above mention details are not mandatory but for better experience encouraged where applicable
AEP file with all the necessary assets, for rendering the animation on local machine
Brief instruction file with explanation such as:
How to change logo and adjust the size
How to change audio
Where to add description text
Where to adjust distortion effect
Where to render the animation in 1920×1080 and 1280×720
The animation Should be rendered in FullHD 1920×1080 and HD 1280×720 25FPS
Use placeholder logo, preferably PNG that is uneven on edges (can be provided)
Use basic fonts - no special fonts
Compatible with After Effects CS4 and/or higher
No AE plugins to be used
Clear folder structure for easy customize
At Least 3 revision rounds
Full copyrights to the file, animation and assets used to create the animation (besides dummy assets)